Van Gogh Vodka is excited to debut its bold new packaging. Designed to reflect the Expressionist spirit of the product, the rebranded Van Gogh is: The Art of Vodka. To animate the brand’s irrevocable connection to art as well as the desire to pay homage to its namesake, Van Gogh Vodka enlisted the highly acclaimed […]
Campari, the iconic red Italian bittersweet apéritif, announced Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar. Representing a step-change in the brand’s communication, Campari Red Diaries brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a form of art and a powerful vehicle for expression by shining […]
For Breast Cancer Awareness Month, women-owned, Natalie’s Orchid Island Juice Company has teamed up with The Pink Fund, a non-profit that provides up to 90 days of non-medical financial aid to cover basic cost of living expenses. During the month of October, Natalie’s will be donating 40 percent of their clean label, squeezed fresh Orange […]
International retail and brand design agency Sheridan&Co reveals its latest work in rejuvenating the brand strategy, identity and packaging design for Tails, the premium premixed cocktail brand. Tails is renowned for its delicious no-fuss batched cocktails, underpinned by the values of innovation, quality ingredients and craftsmanship. Traditionally it has appealed to busy, hedonistic consumers who […]
NESCAFÉ Original has kicked off the launch of a new brand campaign ‘Leave like a Legend’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate NESCAFÉ Original as the UK’s biggest and favourite coffee brand. The idea dramatises the feeling NESCAFÉ Original’s new ‘double filtered, fuller flavour’ provides. […]
Following a 13-year hibernation, Hofmeister has returned with a brand new product, look and taste. Hofmeister is now an authentic Helles lager, made in Bavaria from the finest locally sourced ingredients. This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500 year old German Beer Purity Law, the ‘Reinheitsgebot’. This law, adopted […]
Beverage brand Guaraná Antarctica teamed with creative agency F/Nazca Saatchi & Saatchi to launch the Wara’ná Book. The homemade book captures the 95-year history of the Ambev owned soft drink. The limited edition book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also […]
Dear Coca Cola, Congratulations on your PlantBottle™. You developed it in 2009, and it’s a fantastic step forward. We applaud the fact that it substitutes 30% of its fossil-based resources with sugarcane. We also applaud that you have licensed the technology to Ford for their interiors their Ford Fusion and Heinz for their ketchup bottles. PlantBottle™ […]
Buchanan’s announced the launch of a new, national marketing campaign in the US – Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered October 9. Buchanan’s believes […]
Coca-Cola South Pacific has announced the launch of a new campaign which demonstrates Coca-Cola’s ongoing commitment to providing Australians with more choice when selecting the perfect size refreshment to suit their lifestyle and occasion. The campaign forms part of Coca-Cola’s strategy to make it easier for consumers to choose the drinks that make the most […]