Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk Glass, which takes an incredibly popular idea – the glass – and refines it further. Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a […]
How similar are the small joys in your life to the adrenaline-fuelled highs of a post-touchdown dance by a millionaire football star? Pepsi thinks the two might just be closer than you think. The Beverage Giant continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New […]
Happy Creative Services India has released new work for Chai Point that’s an ode to Chai and how it fuels India. With countless tea stalls that line the road to the home made brews, Chai (tea) is synonymous with the rhythm of life in India. This cup of goodness transcends all boundaries – social, economic […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Red Tettemer O’Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced that they are rolling out the first in a limited edition seasonal batch of TuB Gin called “Hoppy Plum.” The agency and brand wanted to experiment with the already delicious liquid by adding seasonal flavours into the mix and offering […]
Michael David Winery has just announced a second wine will be added to their wildly popular Freakshow brand. Releasing in the fall of 2016, the 2014 Freakshow Red will be lined priced with Freakshow Cab at $20. “As the show goes on, a new performer is set to take center stage. We’re excited to introduce the man, […]
On Friday 30 September VIPs from the horse-racing world and representatives from the trade and consumer drinks industry celebrated the launch of The Newmarket Gin at the famous racing venue, The Jockey Club Rooms. The event included gin tastings and the unveiling of the perfect pour, as well as presentations by the team which created […]
Copacino+Fujikado launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across […]
Nutritional milk drink NRICH has signed a sponsorship deal with Championship Football Club Queens Park Rangers to become ‘Performance Partner for QPR’ this season. The deal, which covers the club’s 2016/17 season, includes a range of high impact marketing initiatives including LED pitch side banner advertising, player and fan engagement and a raft of joint […]
This summer, CX agency Lavender and Hendrick’s Gin are partnering to create a whole new variety of cucumber – The Unusually Australian Cucumber. Hendrick’s is a most unusual gin, oddly infused with rose and cucumber. To champion its peculiar garnish, the noble cucumber, the brand will engage gin consumers over the coming months by rediscovering […]