Stella Artois is celebrating its 600th anniversary with a ‘Be Legacy’ 360 brand campaign. Looking to underline the brand’s definitive moments, the ads tell the stories of Sebastian and Isabella Artois, who endured conflict, crises, and historical change. Created by Mother, the campaign is focused around the legacy of the brand, hoping to encourage consumers […]
Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-oz. bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle. The label designs are inspired […]
Dos Equis is saying #AdiosAmigo to ‘The Most Interesting Man in the World,’ as he heads on a one-way ‘Mission to Mars.’ The new spot, created by Havas Worldwide, will be the last commercial featuring actor Jonathan Goldsmith as ‘The Most Interesting Man in the World.’ The full 60 second spot will exclusively air March […]
A McDonald’s ad in Taiwan that features a young man coming out to his father as gay has gone viral. The ad by Leo Burnett Taiwan, opens with a father and son sitting in silence in McCafé. The tense young man has written a note on his cup: “I like guys.” The father stands up […]
Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the Formula One season in style with the ultimate Terrazza experience in Pessione, Italy the home of Martini. The brand revealed plans for Grand Prix city take-overs where consumers will enjoy a series of […]
In an age when we can communicate almost every thought, emotion or action through tiny emoji, the brewers of Guinness have a question: What about dark beer? That’s why Guinness & Co. published this open letter calling on dark beer lovers to join the fight to bring a dark beer emoji to the world’s keyboards. […]
Greggs has created an outdoor ‘Nappuccino’ zone at Potters Field, London, where it is will provide coffee and rest to the work-weary public. The bakery chain is offering coffee and a 20 minute power nap inside a giant coffee cup to Londoners, marking the launch of its new Flat White coffee. The initiative comes on […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
After a year in the making, Southpaw has announced the launch of 3 Ginger Monkeys – an innovative new beer that has been brewed, branded and brought to market by the agency’s winning #GreatSouthpawBrew team. 3 Ginger Monkeys is one of the first entrepreneurial projects to come out of Southpaw’s new start up platform, Southpaw […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]