To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the US, Heineken has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, […]
Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]
The humble ‘your mum’ insult, an essential item in the ‘banter’ armoury of British men for years, has been given the If Carlsberg Did treatment with the brand’s latest piece of video content – If Carlsberg Did #YourMum. The video, released ahead of Mother’s Day on March 6th, saw comedians Lloyd Griffith and Tom Davis butt heads […]
Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
On the heels of New York Fashion Week, illy caffè launches its latest illy Art Collection featuring designs purposed for fabrics in the 1930s by Gillo Dorfles, a well-known Italian artist and art critic, whose work is currently being celebrated through a major retrospective at the MACRO Museum in Rome, Italy until March 13, 2016. […]
Largely driven by demand in the US, Belvoir Fruit Farms is launching an organic Dragon Fruit & Raspberry Pressé, which will also be available to the UK food service sector from 1 March 2016. Made using sweet organic white dragon fruit juice combined with rich raspberries and crisp redcurrants for a well-rounded, full and fruity […]
After the successful launch of two category-breaking products in the form of Lick Pier Ginger Beer and Fog City Red Sangria, the team at East 9th Brewing is about to drop your next favourite drink that only the future you has tried. The brand ‘Future Memoirs Of A Root Beer’ is set to introduce Australian […]
Lion is launching a campaign via Integer for its new low alcohol beer, Hahn Ultra, which is set to bring new interest into the low alcohol category in Australia. The creative focuses on the key product benefit of Hahn Ultra containing just 0.2 standard drinks (per 330ml bottle) with the tagline ‘The 0.2 Advantage’. Ben […]
Van Basten in ‘88, Brolin in ‘92, Shearer in ‘96, Zlatan in 2012 – UEFA EURO tournaments have delivered probably some of the best ever moments of footballing history. Now with just 100 days to go until kick-off of UEFA EURO 2016, Carlsberg, the Official Beer of the Tournament has teamed up with the football […]
SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, is expanding its popular Infusions line, adding two new flavours to its portfolio: SKYY Infusions Honeycrisp Apple and SKYY Infusions Tropical Mango. The award-winning lineup of innovative vodkas continues its focus on “true-to-fruit” flavours, providing consumers with an authentic premium product […]