Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Nude Brand Creation picked up three highly coveted awards at the Drinks International Travel Retail Awards held at the luxury Hotel Majestic in Cannes in the South of France this week. The design and branding consultancy was the overall winner of the Best New Packaging of a Drinks Brand for Havana Club Unión. It was […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]
Coors Light announced the availability of its new mobile game, Coors Light Super Refresh-Men, on iOS and Android. The 8-bit, brawler-style video game challenges legal-drinking-age players to save the Rockies and deliver ice-cold refreshing Coors Light in classic video game fashion for both novice and experienced gamers. Super Refresh-Men builds on the success of the […]
DDB New Zealand has released three new inspirational print ads with highlights from the 1905 Originals’ tour as part of its iconic Steinlager campaign, backing the All Blacks. Travelling to the UK by ship over six weeks, the first team to be known as the All Blacks won 34 out of 35 games on tour […]
French cognac house Martell has launched a redesign of its iconic Martell Cordon Bleu cognac, featuring design by London agency Nude Brand Creation. The cognac house celebrates its 300th anniversary in 2015, and for Nude Brand Creation it was a privilege to be asked to honour Martell Cordon Bleu’s proud and unmatched heritage. An Illustrious […]
New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign. The partnership is changing the conversation on chocolate milk as YUP! is positioning itself as a satisfying reward for young adults and teens, a break from their otherwise hectic […]
The most popular adult Halloween costumes of 2015 are expected to be US presidential candidates, emojis and Star Wars characters. And the most popular beverage of the season may be a fang-tastic new Starbucks Frappuccino blended beverage. Starbucks launched its first Halloween Frappuccino in the United States and Canada with the green tea Franken Frappuccino in […]
Wild Tiger Beverages is launching Wild Tiger Special Reserve Rum in the UK, a very unique offering which is a proud produce of India – The land of the Tiger. The brand had its trade launch in October at the UK Rum Experience week and has received recognition from rum aficionados and members of the […]