Jack Daniel’s, the Tennessee whiskey brand owned by Brown-Forman, has launched an out of home (OOH) campaign in the UK to launch its new drink, Tennessee Fire. The campaign sees a 2D installation of the bottle protruding out of billboards across Old Street and Mile End in London, and at London Road in Manchester. The […]
The team behind CBR London 2016 is proud to announce 2015’s beer, music and street food festival will be bigger and better than ever, as it increases capacity for both exhibitors and consumers to include 150 of the finest domestic and foreign brewers and producers. The event will completely take over The Truman Brewery and […]
Starbucks has unveiled its Christmas campaign featuring a four-metre tall Red Cup installation that lights up when activated by tweets. The giant Red Cup installation – that smells like a gingerbread latte – will be at Kings Cross station from Tuesday 3 November until Friday (6 November) and will gradually light up as consumers tweet […]
During ‘Coca-Cola Summer Love’ – The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before: Wish in a Bottle – The bottles were developed and custom made just for this event. In order to make the idea come to life – Coca-Cola and agency Gefen […]
Following their successful release of beer-infused grooming products for men earlier this summer, consisting of body lotion, shampoo and conditioner, Carlsberg newly launches ‘Beer’d Beauty’, a shaving series made from real, freeze-dried Carlsberg premium pilsner. In support of the Movember movement that aims to raise awareness of men’s health issues, the 200ml-based shaving collection is […]
Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Nude Brand Creation picked up three highly coveted awards at the Drinks International Travel Retail Awards held at the luxury Hotel Majestic in Cannes in the South of France this week. The design and branding consultancy was the overall winner of the Best New Packaging of a Drinks Brand for Havana Club Unión. It was […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]
Coors Light announced the availability of its new mobile game, Coors Light Super Refresh-Men, on iOS and Android. The 8-bit, brawler-style video game challenges legal-drinking-age players to save the Rockies and deliver ice-cold refreshing Coors Light in classic video game fashion for both novice and experienced gamers. Super Refresh-Men builds on the success of the […]