Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]
The world’s first black and white bar has opened in London, with the absence of colour serving to spotlight the only exceptions: the bottles of alcohol and the customers, which boldly stand out. The furniture, decor, food and staff have all been stripped of colour in the new Bulmers #LiveColourful Bar. The UK cider brand […]
Coca-Cola’s recent addition to its Latin America ‘Crossroads’ campaign—aimed at encouraging youths to be kind and compassionate toward others—is this seven-minute film titled ‘The Text’, directed by LGBT advocate Dustin Lance Black. In the film, best friends ‘Rafael’ and ‘Diego’ go about regular activities boys their age do—they play video games, talk about girls and […]
Glenfiddich has unveiled the results of a major photography project that includes beauty imagery for its 21 Year Old and Rare Collection of most exclusive and oldest whiskies. Working with UK design agency Purple Creative, the brains behind the brand’s new visual identity, the photography project saw Purple commission photographers Ted Humble-Smith and Benedict Morgan […]
Coca-Cola Great Britain (CCGB) has launched a new ‘Coca-Cola happiness meter’ at 300 digital sites across London as part of its ‘Choose Happiness’ campaign. The happiness meter shows the level of London’s happiness by measuring the number of positive and negative mood words used on Twitter alongside mentions of #ChooseHappiness. The ‘Coca-Cola happiness meter’ will […]
Vodka brand Absolut has released ‘Absolut Colours,’ a limited edition bottle that wears the iconic Gilbert Baker rainbow flag, a symbol that is commonly associated with the LGBT community. The latest edition of its collaboration with Baker that first started in 2008, this new bottle reflects Absolut’s continuing belief in “the right to express yourself […]
Family-owned Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of Banks rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the […]
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
In a bid to raise brand awareness and drive consumer demand, Saka water has launched a nationwide campaign in the UK, which sees 1200 buses branded with Saka’s new design. These buses are based in the densely populated cities of London, Birmingham, Manchester, Bradford and Leeds. Saka will also be splashed across billboards in prominent […]
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]