To show how its soda spreads happiness, Coca-Cola has unveiled its latest ad highlighting how the simple gesture of sharing its soft drink goes a long way in encouraging positivity. In the quirky spot, unfortunate things happen to various individuals, from a guitarist breaking a string to a man rescued from a burning house. Each […]
In a very edible celebration of the launch of Seattle’s Best Coffee in its outlets, KFC has developed a range of fully functioning coffee cups made from biscuit and temperature resistant chocolate. The ‘Scoff-ee Cup’ is made from biscuit, wrapped in sugar paper and lined with a layer of heat resistant white chocolate, which is […]
Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps […]
The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavour joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavour variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavourful drinks to […]
This summer, Bud Light is bringing back “Whatever, USA,” a three-day celebration that the company says gives beer drinkers who are up for whatever the chance to experience the “weekend of a lifetime.” Following their “House of Whatever” at Super Bowl XLIX in Phoenix earlier this year, the brand plans to keep the fun going […]
As an ambassador of happiness, soft drink brand Coca-Cola has launched a fun campaign with emoji URLs. With every joyful emoji tagged to a ‘.ws’ suffix, accessing the URLs on a mobile web browser leads users to a specially created website where they can register their very own emoji web addresses. DDB Puerto Rico commented: […]
Twinings kicked off a new TV campaign on February 19 called “Drink it all in”, which aims to position the tea brand as the catalyst to a vibrant day. The integrated campaign, created by creative agency AMV BBDO, is part of a £10m marketing investment to be spread throughout 2015. It will be supported by […]
At Chinese New Year celebrations all around the world, cries of ‘gan bei’ rang out as revellers encourage each other to literally ‘dry their glass’. Keen to join in the party, Heineken and Dublin-based agency Rothco also celebrated the arrival of the Year of the Ram with a simple yet smart idea that saw two […]
Brand and packaging design agency Bulletproof announces details of its work for Heineken in creating new packaging and a visual identity system celebrating the brand’s sponsorship of the 2015 UEFA Champions League. Bulletproof has designed new primary and secondary packaging for this event, as well as creating a complete visual identity system to flex across […]
Angry Orchard announced the national release in the US, of its first-ever hopped hard cider, Angry Orchard Hop’n Mad Apple. The cider makers drew inspiration for this new cider from a traditional craft beer ingredient – hops – to develop a cider that combines subtle floral and tropical fruit notes from Strisselspalt and Galaxy hops […]