Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Coca-Cola-owned brand innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time. The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off January 5 and will run on TV, digital and in cinemas for […]
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand. “The first step of a new year,” the voiceover intones. “We’ll all take one. But where will a step take you?” […]
Crabbie’s Alcoholic Ginger Beer recently kicked off a campaign across radio, outdoor, PR, social media and trade press based on the ideas from four up and coming artists. The artists were tasked with creating and developing concepts of what they saw as ‘Refreshingly Adventurous’ and featuring the Crabbie’s bottle in different guises. The four artists […]
Glenmorangie has launched this years bespoke gifting pack, containing a bottle of Glenmorangie’s signature expression The Original and two of the brand’s elegant tumblers. The distinctive packaging, developed by ButterflyCannon, has a wrap around window displaying the contents in a dramatic and eye-catching manner. Inspired by the mesmerising window displays of luxury boutiques throughout the […]
It is no secret that many of the world’s most ingenious inventions have started their life as thoughts and ideas exchanged over beer. Recent scientific studies have substantiated what was by many, often discarded as a myth. Professor Jennifer Wiley and her team at the University of Illinois at Chicago have proven that when reaching […]
The Coca‑Cola Company announced its official sponsorship of Rugby World Cup 2015 as official soft drink, sports drink and water supplier by surprising rugby mad teens from across East London with a very special training session hosted by ex-British and Irish Lions Captain, Brian O’Driscoll. The surprise rugby session took place at The Petchey Academy […]
Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote Spectre, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015. Belvedere will release two custom made and limited editions to celebrate Bond’s vodka […]
Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]
As part of an ongoing relationship, BrandOpus has worked with the UK’s leading flavoured milk brand, FRijj, to redesign its core range of products. Inspired by the ‘full on fun and enjoyment’ brand essence, BrandOpus has developed a packaging and identity design that conveys the spirit of FRijj and reflects the tasty product. The design […]