The Coca-Cola Company, in partnership with (RED), invites people from all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “Share the sound of an AIDS free generation.” The campaign will feature an array of top artists as they debut new music, and […]
The Bordeaux Wine Council (CIVB) will launch a new international advertising and branding campaign across seven key markets starting in November. The new campaign, which was created by London-based agency Isobel, focuses on authenticity, diversity, and innovation, and is aimed at stimulating a re-discovery of Bordeaux as a world reference in terms of wine quality […]
Following ButterflyCannon’s striking packaging redesign for Hennessy Very Special, this new look needed to be customised for the more relaxed and celebratory Festive gift packaging. ButterflyCannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was […]
To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers. Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover. Staring into the mirror, one man had his reflection turn into a scary clown, […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2014/11/301431_BACARDITRIANGLE_ENDVIDEO_FINALVIDEO_031114_v005_h264.mp4″ width=”600″ height=”360″ splash=”https://www.fabnews.live/wp-content/uploads/2014/11/CJP50486.jpg”] Halloween weekend bats, black magic and BPM collided in the Bermuda Triangle to create a music experience like no other on earth. Over three action-packed days Bacardí Triangle delivered poolside sets from world-class DJs, a spectacular Black Magic Halloween party headlined by AC Slater and a handpicked artist line up that […]
On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two […]
The culmination of a 10-month partnership program, Pepsi debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with Vogue Italia. In celebration of Vogue Italia’s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece […]
Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]
David Beckham, partner with Diageo in its new Haig Club whisky, raised a toast to global travellers when he flew into Cannes for TFWA World Exhibition & Conference 2014, the world’s largest annual duty free trade show. Beckham’s surprise visit to the show was part of a world tour during which he is promoting Haig Club, […]
Sprite is launching a new video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James’ on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. “I […]