The prestigious House of Champagne, G.H.Mumm has announced it is the official supplier of the French Palais de la Légion d’Honneur. The partnership has grown from a relationship that has evolved throughout the heritage of these Houses. The award-winning Cordon Rouge was created in 1876 and decorated with the red silk ribbon to symbolise the […]
Industrial designer Marc Newson has released his first product after joining Apple last month—surprisingly, it has nothing to do with gadgets. In collaboration with Dutch brewing company Heineken and technology company Krups, Newson has designed ‘The SUB’, a sleek and compact draft beer machine that lets you enjoy a cold pint of draught beer at […]
Nothing makes it feel more like the holidays than warm gingerbread and a hint of spice. Southern Comfort knows the feeling – and they’ve bottled it just in time for the holidays. To celebrate the season, Southern Comfort introduces Gingerbread Spice – a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes […]
Brandhouse has designed the look for a new Robinsons squash range aimed at kids and designed a brand character for each variant. The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients. This approach will help children identify the flavours they taste according to […]
As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency’s new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch. Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a […]
Budweiser has announced the launch of a limited edition on-pack promotion to celebrate its NFL partnership ahead of an exciting series of games scheduled at Wembley Stadium. The 20x300ml NFL themed pack will give shoppers the chance to win NFL diamond hospitality tickets, as well as official NFL merchandise. Through the promotion fans can scan […]
Two Leaves and a Bud Tea Company is delighted to announce a trio of new herbal teas aimed at satisfying the taste buds of a growing demographic of tea lovers: Paisley Tarts. The new Organic Meyer Lemon, Organic Blood Orange and Organic Tart Berry flavors are enough to make any tea lover take notice — […]
This autumn, innocent is very proud to be introducing a new range of cold pressed fruit & veg juices. Available in two recipes, easy greens and skip to the beet, the recipes are a delicious blend of fruit and veg juices that have been cold pressed giving consumers an appealing, fresh taste of natural fruit […]