Turkish beer brand Efes is rolling out a new look, which aims to ‘reassert its position as the market leader’. Efes is the most popular beer brand in Turkey, and also marketed in more than 80 countries around the world. The brand is owned by Anadolu Efes, Europe’s fifth largest brewer. The new look has […]
A new branding design created by Sketch Bureau‘s Fraser Reynolds, is to be launched by Irish cider brand Magners across all its products to reinforce its Irish heritage and give greater stand-out at the bar. It reintroduces the traditional green associated with the brand when it first launched in the UK in 2005 and brings […]
Chalone Vineyard announces the first commercial release in more than a decade of its popular Gavilan wine brand. The new Pinot Noir and Chardonnay, both from the superb 2012 vintage, are available at fine restaurants and wine shops around the country. According to Winemaker Robert Cook, “Long-time fans of Chalone Vineyard will be excited to […]
Heineken, the world’s most international brewer, debuted their exclusive denim collaboration with Japanese brand Neighborhood for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop Union Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, […]
French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting its bottles behind glass in a vending machine. The vending machine is part of the holiday gift section at British department store Selfridges, and dispenses mini bottles of Moët & Chandon. By putting its product in such an ordinary […]
Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]
Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
Atlantico Rum, the specialty craft rum owned by Aleco Azqueta, Brandon Lieb and international music superstar Enrique Iglesias has announced distribution in Mexico, expanding the growing brand’s reach more than ever before. The brand will be sold at La Europea, Mexico’s prominent gourmet food and spirit retailer, as well as numerous high-end restaurants and bars […]
Fresh off launching their holiday campaign in the UK and introducing their own vintage-inspired fashion line, Coca-Cola has now decided to combine the two ideas together and unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. Made with the help of New York based agency […]
http://www.youtube.com/watch?v=oEisS1116zs SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! The leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavours co-branded with Ocean Spray, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling […]