After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? http://www.youtube.com/watch?v=HqXOiQ1c42c&feature=youtu.be To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside […]
This summer, millions of people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the joy of being active in communities across the country since May. “For Coca-Cola, inspiring moments of happiness is part of […]
http://www.youtube.com/watch?v=n8g9xQh0Pck One of India’s leading Whiskey brands, McDowell’s owes its success to the efforts in reinventing and being relevant to consumers over the last 40 years. Over the last 4 years the brand has been addressing its young Indian target audience with its positioning as the “The No.1 spirit of friendship” with the intent to […]
PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]
Tui Brewery, Saatchi & Saatchi NZ and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept […]
Martini, the leading Italian sparkling wine, celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como. The gala to celebrate 150 years of Martini, the ultimate symbol of Italian style and passion, was filled with magical Martini moments from the past, the present and the future all set against the stunning backdrop of the […]
Skol has just launched its new film “Skol Pro,” aimed at Skol-loving fisherman, skaters, basketball players, holidaymakers and clubbers, who each have their own unique way of enjoying their Skol. Created by F/Nazca Saatchi & Saatchi, the production shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, […]
23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.” The can […]
Truman’s, one of the greatest names in British brewing, makes its comeback this September with the opening of its new London brewery after a 24 year absence. Part of East London’s history for 350 years, an investment of £1million has seen the company re-establish its roots in Hackney Wick, just a stroll down the Roman […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]