As one of the UK’s fastest-growing water brands, Saka Natural Mineral Water has unveiled a distinctive new insignia and soft-touch recyclable bottles that are bound to enhance its appeal among consumers and promote the added health benefits of drinking water to adults and children. Conveying the natural purity and unique qualities of Saka, this restyling […]
Carlsberg is pleased to announce that it has renewed its partnership with UEFA to remain the Official Beer Sponsor of UEFA's various national team competitions, including the 2016 UEFA European Championship and acquired rights in connection with the European Qualifiers from 2014 to 2017.
This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following on from its recent decision to become a sponsor of the English Premier League, underlines its commitment to leveraging football, both at a national team and club level. The global stature and scale of UEFA national team competitions allows Carlsberg […]
Newcastle, the No Bollocks beer brand, announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell more […]
The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand’s legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer. Inspired by form and design, the modern look of the […]
Portuguese communications designer João Andrade likes German san serif typeface first published in 1896—Akzidenz-Grotesk—so much so that he decided to create a beer in honor of it. To celebrate the popular and very versatile font—which the designer hails as “one of the greatest and most influential typographies in history”—Andrade has created a total of five […]
JKR has created new bottle designs for London brewer Fuller’s. The designs are being used across the brewer’s premium bottled ales portfolio, which includes the London Pride bottles. Ian Bray, managing director of the Fuller’s Beer Company, told Design Week, ‘We took some of our cues from the world of wine, so we think the […]
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
Vinocopia Wines is using this week’s Wine and Spirits Wholesalers of America conference (WSWA 2013) as the launch-point for its new wine barrel system. The Vinocopia Barrel offers significant improvements over alternatives in that it uses replaceable and recyclable 4 liter plastic inserts to hold its wines in beautifully authentic, handcrafted, reclaimed-oak barrels. This works […]
Mountain Dew and Complex Media announced a partnership that supports the evolution of the beverage brand’s legacy programs – Green Label Sound, Green Label Art and Green Label Exclusives – with the launch of www.Green-Label.com, a new digital destination with a focused mission to cover the voices and stories of today’s youth culture. Green Label […]
Grocery chain Waitrose is making its first big foray into onboard catering with a deal to supply Eurostar buffet carriages. The supermarket chain will start supplying the cross-Channel rail service with sandwiches, ready meals, salads and drinks from Tuesday, also marking its first big move into northern Europe. The employee-owned grocer, part of the John […]