Beer brand Skol, with the help of Brazilian ad agency F/Nzaca Saatchi & Saatchi, has designed multi-functional aluminum beer bottles that can be transformed into various household objects. Available in different sets, they allow design-minded customers to turn the bottles into clocks, lamps, oil and vinegar kits, candleholders and vases, after the beverage has been […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
Londoners looking to cool down this weekend are being invited to squeeze into their Speedos, bring out their bikinis and head to the Juicy Water back garden to jump through the world’s largest water sprinkler and get refreshed. They can make the most of the hot weather in a giant water pistol fight and help […]
As part of a charity project to raise funds for disaster relief efforts for the devastating 2011 Japanese earthquake and tsunami, Anchor Coffee and sake and beer brewery, Sekinoichi, collaborated to create the ‘Coffee Beer’, a beer with a rich, deep taste, due to the coffee beans added during the brewing process. The two companies, […]
With the hottest days of the year upon us, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is giving people a great new way to keep cool at home with the brand’s famous Iced Coffee. Dunkin’ Donuts introduced Original Blend Iced Coffee K-Cup packs, a new variety of the brand’s popular K-Cup […]
You may not know this, but other than being a sexy Hollywood heart-throb, actor George Clooney is also an avid tequila-drinker. Together with his tequila-loving buddies Rande Gerber and Mike Meldman, Clooney decided to create the elusive ideal tequila they sought the world over but couldn’t seem to find. The result is the launch of […]
Peroni Nastro Azzurro is launching a new advertising campaign, named Storie di Stile (Stories of Style), to celebrate its Italian heritage and reinforce its credentials as a premium Italian style brand. Made by creative agency The Bank, the new campaign tells the story of Peroni Nastro Azzurro’s creation in Italy in 1963, and highlights the […]
McCann Erickson New York has been appointed creative agency of record in the U.S. for the iconic Jose Cuervo brand of tequila after a review, the agency confirmed Monday. The assignment was awarded by Jersey City, NJ-based Proximo Spirits, which just took over as distributor for the brand effective July 1. Word of the appointment comes […]
Summer is a wonderful time for outdoor activities with family and friends. For many people, a day at the beach, on the boat, or at a backyard barbecue will include drinking alcoholic beverages. But excessive drinking and summer activities don’t mix. Drinking impairs both physical and mental abilities, and it also decreases inhibitions—which can lead […]
Drink brands Old Jamaica Ginger Beer, ting and Ben Shaws have joined together to offer on-trade outlets a brand new range of soft drinks and mixers. Catering for the growing demand for new cocktails and quality minerals, the range of 200ml glass bottle drinks will be available this summer and hopes to target the four […]