Those who drink diet soda with alcohol may be at an increased risk of receiving a DWI. A study, recently released in the journal Alcoholism: Clinical and Experimental Research, found those who mixed their alcoholic beverages with diet soda instead of regular soda experienced increased intoxication levels. The increase was significant. Breath alcohol tests found […]
Vince Vaughn and Owen Wilson are taking on a dream internship this summer. They’re not the only ones. Miller Lite is partnering with 20th Century Fox’s summer comedy movie “The Internship,” which arrives in theaters everywhere June 7 and stars Vaughn and Wilson. Inspired by the film, Miller Lite is going to give four legal-drinking-age […]
Nestlé is continuing to invest in Europe with the inauguration of a new £35 million water bottling facility in the United Kingdom. The Nestlé Waters factory in the town of Buxton, which bottles Buxton natural mineral water and Nestlé Pure Life spring water, is the latest in a series of investments the company has made […]
Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]
Guinness, one of the world’s best-loved and most distinctive beers, is calling on revellers around the world to celebrate this St Patrick’s weekend in style and ‘Paint the Town Black’. This year, Guinness will be marking St Patrick’s weekend in their trademark way. With ‘Paint the Town Black’-inspired celebrations taking place around the globe – fans […]
Award-winning actress Salma Hayek gives fans a playful behind-the-scenes look at the way she and her family start each day in her latest ad with the National Milk Mustache “got milk?” campaign. As part of the ongoing campaign, Salma’s third ad reveals her secret to fueling active successful days – starting every day with milk’s […]
Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.
Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]
Fresh off the mark – gourmet coffee company, Marley Coffee founded by Bob Marley’s son, Rohan, will be creating a stir at this year’s IFE (the international food and drink event) held at ExCel London from 17-20 March. Sampling a selection of its premium organic blends, Marley Coffee continues to build on its ambitious expansion […]
New York Mayor Michael Bloomberg was dealt a stinging blow on Monday when a state Supreme Court Judge quashed his plan to ban the sale of large sugary drinks in the city’s restaurants and other venues. The ruling by State Supreme Court Justice Milton Tingling in Manhattan came down just one day before the ban […]
PepsiCo, in association with its Dream Machine Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. […]