Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7. The seven-figure win entails running all digital and social media operations for Grey Goose, Dewar’s, Bombay Sapphire and Martini, as well as the flagship Bacardi rum brand. The brands were previously managed by various agencies, with […]
As the warm weather continues, consumers across the nation are flocking in droves to pubs and restaurants to enjoy the sun. But while consumers may be visiting pubs more while the sun shines, new research from Mintel reveals that they may not be aware of exactly how much alcohol they are consuming. When shown a […]
Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales. The brewery is based in the town of Cirencester, which was known as Corinium in Roman times. Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed. ‘They wanted a Roman […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]
Two well-known and highly-regarded Michigan institutions, Atwater Brewery and Meijer, are teaming up to bring a new “State Fair Pale Ale” craft beer to market. State Fair Pale Ale was introduced earlier this week at the grand opening of Meijer’s newest location in the Gateway Marketplace, adjacent to Detroit’s State Fair Grounds. The store, a […]
Argo Tea, the fast-growing Chicago-based company responsible for creating innovative tea experiences, announces its newest Chicago location, resulting from a unique community park revitalization partnership with the City of Chicago. The greenhouse-inspired cafe, opened in celebration of Argo Tea’s 10th Anniversary, is located in the newly restored Connors Park at 871 N. Wabash Street. The […]
Hennessy V.S celebrates the third installment of the brand’s limited edition bottle series by unveiling a design created by world-renowned Brazilian artists Otavio and Gustavo Pandolfo, better known as Os Gemeos. The bottle offers a new experience for Hennessy fans with its eye-catching design and warm-colored tones, while still providing the same smooth taste revered […]
Jamba Juice Company, a leading healthy, active lifestyle brand, will be hosting a Jamba KidsFree Smoothie Day on Saturday, July 27 from 11 a.m. to 4 p.m. at select participating Jamba locations. To bring awareness to the Jamba Kids Meal and to provide kids with nutritious and delicious on-the-go choices this summer, participating Jamba Juice […]
Carling has released an online ad to tie in with the Duchess of Cambridge giving birth to a son. The humorous ad, created by Creature, fits into Carling’s “refreshingly perfect” campaign, which launched in May 2013. The spot shows a man in dungarees entering an empty nursery and then setting to work decorating the room. The […]