Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]
The social and environmental policies of the world’s ten biggest food and beverage giants need a major shake-up, said international relief and development organization Oxfam America as it launched its new global campaign called ‘Behind the Brands‘. The campaign was launched with new research that for the first time scores and ranks the agricultural policies, […]
Jagermeister is proud to announce “A Brother in your Corner,” a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach . Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of […]
The Singapore pavilion returns to Gulfood for the 13th consecutive year, hosting more than 40 Singaporean food and beverage (F&B) companies. The country’s top F&B manufacturers will unveil 30 new products at the region’s largest annual food show which takes place in Dubai from 25 to 28 February 2013. Located in Halls 7 and 9 […]
Centerplate, the leading event hospitality partner to North America’s premier sports stadiums, convention centers and entertainment venues, is proud to announce its participation in the premier event of the culinary world, the South Beach Wine & Food Festival in Miami Beach. For this world-renowned culinary celebration, Centerplate has again been chosen to provide food, service staff […]
For more than 27 years, the Folgers Best Part of Wakin’ Up jingle has been inspiring brighter mornings and a positive outlook on the day that lies ahead. Continuing its legacy, Folgers Coffee is partnering with multi-platinum recording artist Gavin DeGraw to invite aspiring musicians to submit their own versions of the iconic Folgers jingle […]
This Sunday, on the brightest night in Hollywood, as the stars stroll the red carpet, find their seats in the Dolby Theater, and accept their awards – the odds are good that they will be toasting a win with a glass of Sterling Vineyards wines. The landmark Napa winery, Sterling Vineyards was once again selected […]
With lager companies now also looking to capitalise on the growth in the UK cider market, it seems that the nation’s desire for this fruity drink shows no signs of losing fizz just yet. Indeed, according to new research from Mintel, three in five adults (60%) now drink cider, significantly up from the previous year’s […]
ITO EN, one of the world’s leading supplier of loose leaf and makers of the award-winning bottled green tea, TEAS’ TEA, will mark its sixth year as a Supplier Alliance Partner of Whole Planet Foundation, a nonprofit organization established by Whole Foods Market to alleviate poverty through micro-credit financing in developing countries. Committed to supporting […]