Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]
Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation. A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary […]
The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
Eating a good breakfast that includes milk – like in a bowl of cereal –gives kids high-quality protein, other essential nutrients and energy they need to fuel active successful days. Unfortunately, nearly one in five kids across our communities go without breakfast every day. In fact, research shows that breakfast can help kick-start a child’s […]
DOC 360, the “bold, refreshing soft drink that obliterates the ordinary,” is now available in Ball Corporation‘s Alumi-Tek bottle. The 16-oz. fully recyclable aluminum bottle is paired with Ball’s thermochromic ink that changes color when the contents are cold enough to drink and has been dubbed the “Slam Can.” “Unique packaging such as the Alumi-Tek […]
Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti. It has been an exciting journey rolling giant mangoes down slopes, dropping mangoes on unsuspecting passers-by and making the first reality game-show TVC. So, for the 2013 campaign film, they had a tough act to follow. But Creativeland hope the new […]
A new study by the Centre for Addiction and Mental Health (CAMH) shows that alcohol is now the third leading cause of the global burden of disease and injury, despite the fact most adults worldwide abstain from drinking. This research, part of the 2010 Global Burden of Disease study, was published in this month’s issue […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited, today unveiled the first of its new line of craft beer mix packs. These Small Batch Brews will feature two traditional Waterloo craft brews and one seasonal specialty. The first pack will include Authentic Amber, Classic Pilsner and the seasonal specialty, Iron Horse […]
The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]