Step aside coffee, energy drinks are taking over! About half of all adults have tried them, and about half of all teenagers and young adults drink them regularly. In fact, energy drink sales in the United States reached more than $10 billion in 2012 – and that number is only growing. But many questions still […]
US-based consultancy McLean Design has created packaging designs for new energy drink Popeye, based on a vintage comic-book style. The Popeye energy drink is launching in the US market, and is produced in California. McLean Design, which is also based in the state, was tasked with developing its packaging. The consultancy developed a comic-strip look […]
After a great launch success in the Southern California market, OM spirits heads North to bring their certified organic, sustainable ready-to-pour cocktails to the Bay area. Crafted by mixology consultant Natalie Bovis in 2012, the spirits use lush, exotic, and extraordinary ingredient combinations. Each designed with a brilliant flavor profile and an eye toward sustainability […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
Women all around the world its time for your 11:30am break time again, as a blast from the past made his return. The new Diet Coke Man will take centre stage in 2013, as Diet Coke celebrates its milestone 30th Anniversary. After releasing a teaser last week, the company have now launched the first ad […]
Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]
Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]
As 2012 comes to a close its time to look ahead and plan for a new year. So with that in mind here is a list of trends to look out for in 2013 courtesy JWTIntelligence. Allergen-Free With food allergies rising worldwide — a 2011 study found that as many as 1 in 12 […]