An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “The drink’s pure, it’s your mind that’s the problem” in smaller text, could not appear […]
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]
April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants. Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal. “We developed a visual architecture to help the brand establish a dual tier approach, allowing […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]
‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
The closing night of the 43rd Annual USA Film Festival in Dallas will feature the world premiere of “Bottled Up: The Battle Over Dublin Dr Pepper,” a new, feature-length documentary chronicling the demise of the iconic Texas soda, Dublin Dr Pepper. “Bottled Up” documents the legal battle between Plano-based Dr Pepper Snapple Group Inc. and longtime […]
Fridays is introducing its new Taste & Share menu featuring seven perfectly-sized, lower-priced selections that are great for splitting with friends and trying a bit of everything. Of course, the exciting flavor combinations are hardly limited to the kitchen. Fridays is also stocking its bar with a new selection of regional craft beers and three […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
The Coca-Cola Company and OgilvyAction have developed a social music project called the ‘Coca-Cola Remix Bottle’. It revolves around a Coca-Cola bottle that captures every day sounds turning them into shareable remixes, spreading happiness wherever it goes. The Coca-Cola Remix bottle was created when Coca-Cola ASEAN and a young Japanese DJ-inventor, Jun Fujiwara, got together. […]
Leading Scotch Whisky Brand LABEL 5, is launching on the 18th of April an amazing campaign: The WorldmiXperience. Broadcasted on Facebook, the WorldmiXperience features 5 fans of LABEL 5 in New York, taking up an incredible mission. The 5 lucky participants (2 Australians, 1 Lebanese and 2 Belgians) are the winners of the #CATCHTHE5 contest […]