The UK’s most comprehensive water footprint food calculator has been developed by Sustain’s scientists: precise ingredients of any meal, plus country of origin gives the most accurate reading to date of a meal’s water footprint A brand new food calculator that gives a comprehensive water footprint of a full meal has been developed by scientists […]
A new economic impact study released shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly and indirectly contributes $246.6 billion annually to the U.S. economy. Jointly commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA), the Beer Serves America study shows that the industry generates […]
Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]
In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]
Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]
On March 28, Quebec will receive the last bottle of The Balvenie 50 Year Old released in Canada. As one of the most extraordinary whiskies to ever come out of The Balvenie distillery, The Balvenie 50 will be released to Montreal’s Signature SAQ, retailing for $49,400. This bottle is one of only 88 to ever […]
Smirnoff is developing an online app that allows fans to direct personalised videos of their nights-outs using content from all their social media channels. The ‘Mixhibit’ app, which is currently being trialled, incorporates selected photos, tweets and check-ins into a video set to a custom soundtrack. Users will be able to share videos through social […]
Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]
Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]
Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking, particularly bottled water. Americans are gulping an average of 44 gallons of soda per a year, representing a 17 percent drop from peak soda consumption averages in 1998. Over the same period, the average amount of water […]