Cadbury Dairy Milk and Oreo have announce its new friendship with a new campaign by Saatchi & Saatchi Sydney for Cadbury Dairy Milk Oreo. This significant product innovation will be supported via a phased integrated campaign, themed around the brands’ evolving friendship and designed to captivate and drive purchase amongst the sweet-toothed audience. At the core […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
Creative marketing agency, RPM, have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up […]
Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform. Launching on March 12 and available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling […]
After spoofing John Lewis’ ‘Man On The Moon’ for Christmas 2015, Aldi is again whipping up a storm with this nod to one of Britain’s most iconic commercials ever. Created by McCann Manchester and directed by Another Film Company’s Mark Denton, the spot opens on a gorilla sat in a purple room at a set […]
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year. It also builds on its 15-year […]
It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]
Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand, recently launched a new thematic TVC, encapsulating the brand’s signature romantic nostalgia – “Kiss me…close your eyes”. The film showcases two young puppeteers craving so much for Cadbury Dairy Milk Silk, that they indulge while in the midst of a performance, thus highlighting yet another unique […]
If you are a fan of gooey fondant-filled chocolate eggs, this new cafe in London will definitely appeal to you. The Creme Egg Cafe will open its doors on Greek Street in Soho, selling nothing but Creme Eggs in various forms that might just bust your diet goals for the year. The three-floor cafe will […]
Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]