Starbucks to Acquire Remaining Shares of East China JV to Operate All Stores in Mainland China

Starbucks to Acquire Remaining Shares of East China JV to Operate All Stores in Mainland China

Starbucks announced entry into a definitive agreement to acquire the remaining 50% share of its East China (“East China JV”) business from long-term joint venture partners, Uni-President Enterprises Corporation (“UPEC”) and President Chain Store Corporation (“PCSC”) for approximately $1.3 billion in cash consideration in the largest single acquisition in the company’s history. Starbucks will assume […]

Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favourites – like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg’s NYC restaurant in Times Square is transformed into Pop-Tarts Café from February […]

Philadelphia Cream Cheese’s Pop-up Café Brings ‘Heavenly Inspiration’ to Singapore

Philadelphia Cream Cheese’s Pop-up Café Brings ‘Heavenly Inspiration’ to Singapore

Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]

Eight Partnership HK Designs Bakery Concept in Japan Around the Traditional French Boulangerie

Eight Partnership HK Designs Bakery Concept in Japan Around the Traditional French Boulangerie

Eight Partnership Hong Kong has unveiled a new café bakery concept in the northern Japanese ski resort town of Niseko. Located at the heart of the village, Koko is a modern take on the traditional French boulangerie, infused with a Japanese aesthetic. Eight developed the concept and creative direction for the visual identity and the […]

Hidden Bournemouth: Seaside Resort Uncovers Very Vegan Vibe

Hidden Bournemouth: Seaside Resort Uncovers Very Vegan Vibe

With November 1 being World Vegan Day, and all of November being World Vegan Month, the UK’s premier destination is letting visitors and residents into a secret… It may come as a surprise to many, but Bournemouth is giving even the likes of Brighton a run for its money when it comes to its vegan […]

Wheelys crowdfunding campaign breaks Nordic overfunding records on FundedByMe

Wheelys crowdfunding campaign breaks Nordic overfunding records on FundedByMe

Wheelys Café closed their campaign on FundedByMe this week after reaching 410% of their funding goal. The campaign, which secured more than €740,000 from 167 investors, breaks the record for most overfunded equity crowdfunded campaign on FundedByMe, previously held by Berries by Astrid, a campaign that raised €244,000 from 171 investors in record time, reaching […]

Starbucks Presents a New Store Experience in London

Starbucks Presents a New Store Experience in London

On July 20, the first Starbucks express store in Europe opens in London’s major business hub, Canary Wharf. With an open layout, the new store features a walk-through experience and a streamlined menu at an early order point which allows customers to order, pay and pick-up even faster. “We recognize some of our customers, especially […]

Kellogg’s Opens First-Ever Permanent Cafe In New York

Kellogg’s Opens First-Ever Permanent Cafe In New York

The heart of New York City is the new home of cereal innovation and delicious experimentation. On July 4, Kellogg’s is opening the doors to Kellogg’s NYC, its first-ever permanent café, located at 1600 Broadway (between W 48th and 49th Street). The café will serve dishes featuring Kellogg’s cereals combined with unique ingredients, all served with a side of fun. Kellogg’s NYC will be a destination that […]

Istanbul Starbucks Store Offers a Café with a View

Istanbul Starbucks Store Offers a Café with a View

Each day, dozens of ferries crisscross Istanbul’s Bosphorus Straight, shuttling passengers east and west between Asia and Europe. The design of the remodelled Starbucks store near the bustling Kadikoy Carsi ferry terminal took its inspiration from these daily passages and the aesthetic of the boats and the ferry buildings. The store, which has served customers […]