AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]
Hennessy, the world’s best-selling Cognac, continues to push boundaries in the spirit of its Never stop. Never settle. mantra with a new collaboration and limited-edition offering from Harlem hip hop artist and painter A$AP Ferg. Bringing together three of the artist’s passions: art, music and Cognac, this is Hennessy’s latest creative collaboration centred around the […]
Stella Artois, part of the Anheuser-Busch family of brands, and Water.org announced a call to action for all beer lovers who plan to watch 2018’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide […]
With Super Bowl LII just weeks away, Tostitos has rolled out a customisable digital invite generator for those who are planning on hosting a game day party in 2018. Of course, the brand’s “invite creator” is really just a vehicle for Tostitos to promote its chips and dip ahead of the game. But it’s also […]
On Monday 15th January, Holiday Inn Express showed that they know what matters by taking to the streets of London and turning ‘Blue Monday’ into ‘Bacon Monday’ by handing out hundreds of free Holiday Inn Express bacon baps to brighten people’s day. Following extensive customer research, Holiday Inn Express found that adding bacon to their […]
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency in 2017. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand […]
Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]
Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled “What Cooking Can Do” in collaboration with Droga5, the company’s creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform […]
Colonel Sanders has landed in France with a new campaign for KFC. Truly, the Colonel was already in the country, with the chicken chain having opened its first restaurant there back in 1991, but 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark […]
Scottish family butcher Simon Howie, producer of the UK’s number one selling haggis, has unveiled a new film for haggis fans with a parody on a classic thriller, in the lead up to Burns Night. The film, which was launched on Facebook, is a sequel building upon the success of 2017’s Burns video which […]