Milo has launched “Back To School Mums” in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in schools. Mums were sent to the same school as their child and put through the exact schedule that they have packed their child […]
TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that’s 66 million!). Building on […]
Eggs are the perfect breakfast item. They’re cheap, packed with nutrients, high in protein and low in calories. But they’re often reserved as a weekend treat as opposed to a quick way to start a weekday. Canadian agency Cossette and the Egg Farmers of Canada are looking to change this with the new campaign ‘Weekday […]
This Christmas, Coca-Cola invites you to recognise those who make the season possible, enjoying magical moments together. A campaign created by Pereira & O’Dell in San Francisco has launched globally with a message that inspires people to give thanks to those who make this season special. Starting December, Coca-Cola is releasing special edition Christmas packaging […]
Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team. The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes. XXXX GOLD is looking to […]
What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’ which it teamed up with BBH Shanghai, A New Life Films and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely […]
Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]
The Honey Baked Ham Company launched its 2017 holiday campaign. It includes the brand’s first television advertising in over 10 years and was created by BBDO Atlanta, the company’s new creative agency partner. The platform is based on The Honey Baked Ham superiority versus other hams. The Honey Baked Ham Company CMO Jo Ann […]
ALDI has launched four new 15-second TV spots part of its ‘The More the Merrier’ campaign via BMF Australia. Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When people shop at ALDI you’re always prepared for a crowd, because you know you’re getting great quality […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]