The Co-op Food has launched a Mother’s Day campaign starring a real daughter and her mum to inspire people to make the event more special. The brand collected a series of vox pop videos asking passers-by what they were planning to do for their mums on Mother’s Day. One response, by a woman called Emma, […]
Ferrero Australia has launched its latest campaign which makes its new Tic Tac Berries flavour unmissable, visually, but also through scent. Implementing 25 giant scented Tic Tac boxes which emit the new Tic Tac Berries flavour. The aim is to entice shoppers on passing by to try the exciting new product. Working in Partnership with […]
Desperados has taken wild experimentation in music to the next level by creating ‘Train Trax’. Working with the renowned electronic music group Mount Kimbie, Desperados turned an ordinary train in Warsaw into a gig scene for fans from across the globe. The train became a hub of innovation. It was rigged to become one of […]
To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter. Taking inspiration from the Easter season and Galaxy’s effortless elegance, the films fuse the beautiful aesthetic of high fashion advertising with the adorable and quintessentially Easter […]
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]
Pepsi announced its continued dynamic partnership with FOX’s hit TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. In the season’s spring return on March 22, Pepsi will retreat to the Lyon’s den to give fans a deeper glimpse into their favorite family drama with new and immersive […]
Partizan director Giles Ripley is back just in time for St Patrick’s Day with another tongue-in-cheek spot for KFC. Ireland’s favourite marketing man Randy O’Brien shows viewers how KFC has made their chicken even more Irish – 200% Irish to be exact. The ad by BBH London is Ripley’s second instalment for KFC and has […]
To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]
Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix. This will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1. Heineken and JCDecaux have partnered to create specially designed, […]
Bimbo is the largest Mexican bakery in the world and within the portfolio of products, there are different bread specialties, each serving a specific benefit. Created by VectorB//McCann Mexico, the dedicated agency to the advertiser, the campaign named “Slice by Slice” shows a series of graphic pieces with a visual resource communicating the action and […]