It’s Love at First Bite for DDB Group Singapore and McDonald’s

It’s Love at First Bite for DDB Group Singapore and McDonald’s

An K-Drama-inspired plot is at the heart of DDB Group Singapore‘s latest campaign for McDonald’s hot new offering, the Seoul Spicy Burger. True to a typical Korean drama, the launch commercial stars a leading lady smitten with an unconventional beau – none other than the Seoul Spicy Burger. She daydreams of spending her days with […]

KFC Extends its ‘Shut Up & Take My Money’ Push with New Ads by Ogilvy Sydney

KFC Extends its ‘Shut Up & Take My Money’ Push with New Ads by Ogilvy Sydney

KFC Australia has released new spots in its “Shut Up & Take My Money’ campaign via Ogilvy Sydney. The campaign celebrates KFC Value Deals that are “too good to be true” – encouraging consumers to stop what they’re doing, and instead indulge in a spontaneous moment of fun. This chapter of the ‘Shut Up & […]

Co-op Food Helps Daughter Surprise Her Mum in Mother’s Day Campaign

Co-op Food Helps Daughter Surprise Her Mum in Mother’s Day Campaign

The Co-op Food has launched a Mother’s Day campaign starring a real daughter and her mum to inspire people to make the event more special. The brand collected a series of vox pop videos asking passers-by what they were planning to do for their mums on Mother’s Day. One response, by a woman called Emma, […]

Desperados Turns a Train into a Musical Instrument

Desperados Turns a Train into a Musical Instrument

Desperados has taken wild experimentation in music to the next level by creating ‘Train Trax’. Working with the renowned electronic music group Mount Kimbie, Desperados turned an ordinary train in Warsaw into a gig scene for fans from across the globe. The train became a hub of innovation. It was rigged to become one of […]

Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

Mars Inc. Hatch New Easter Campaign to Celebrate Return of Galaxy Golden Eggs

To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter. Taking inspiration from the Easter season and Galaxy’s effortless elegance, the films fuse the beautiful aesthetic of high fashion advertising with the adorable and quintessentially Easter […]

Magnum Invites You to a Beautiful Gay Wedding in Ad by LOLA MullenLowe

Magnum Invites You to a Beautiful Gay Wedding in Ad by LOLA MullenLowe

Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]

Pepsi and FOX Make Music Again for the Spring Return of “EMPIRE” Season Three

Pepsi and FOX Make Music Again for the Spring Return of “EMPIRE” Season Three

Pepsi announced its continued dynamic partnership with FOX’s hit TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. In the season’s spring return on March 22, Pepsi will retreat to the Lyon’s den to give fans a deeper glimpse into their favorite family drama with new and immersive […]

Tongue-in-Cheek Irish Stereotypes Welcome in KFC’s ‘O’Sanders Feast’

Tongue-in-Cheek Irish Stereotypes Welcome in KFC’s ‘O’Sanders Feast’

Partizan director Giles Ripley is back just in time for St Patrick’s Day with another tongue-in-cheek spot for KFC. Ireland’s favourite marketing man Randy O’Brien shows viewers how KFC has made their chicken even more Irish – 200% Irish to be exact. The ad by BBH London is Ripley’s second instalment for KFC and has […]

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]