Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both brands. Hence it was important to create a separate identity for Mini Oreo. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while […]
Wild-caught Alaska Pollock stars in a new campaign from Bernstein-Rein that highlights McDonald’s iconic Filet-O-Fish sandwich. When McDonald’s needed to find a creative way to tell a sustainability story about their Filet-O-Fish, they looked no further than Bernstein-Rein (BR) who responded with a humorous campaign that highlights the journey of creating this famous sandwich. The […]
Snickers has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign. The new work follows the ad that aired during 2017’s Super Bowl featuring Adam Driver. Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take […]
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The […]
Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]
Oddly enough, KFC’s new lifestyle blog may not be the right one to bookmark for your diet. The fast food chain recently invented a fake blogger, ‘Figgy Poppleton-Rice’, to launch an imaginary KFC Clean Eating Burger, and it seems as if most people are better off eating regular salads. Fancy a “Profu”, a 100% tofu […]
McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to remind people that the brand […]
Red Label Tea has had a recent history of stories which touch your heart. In keeping with its tradition of thought-provoking work centred around the tea’s taste of togetherness, here is one more by creative agency Ogilvy Mumbai. Kainaz Karmakar, ECD, Ogilvy Mumbai said, “Loneliness is the biggest disease going around in the world. And […]
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And in 2016, to support the 10th anniversary of this competition, they brought bartending and […]