KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]
Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]
Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Jeffrey Jewell, a deejay with albinism taking his stand for openness. In a stunning reminder to us all that staying open minded is key, the latest iteration […]
New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]
Leading frozen food brand, Birds Eye, has announced the launch of a new market-leading multi-million pound above-the-line campaign for its Coated Fish range, including a new TVC featuring Captain Birdseye, product quality improvements across the entire range and a packaging refresh. Only the Best for the Captain’s Table After almost a decade away from the UK’s […]
In November 2016, Droga5 presented Rustlers microwave snacks as part of why it’s great to be alive now – its ad, 80 Years of Torment, reminding audiences of the crappy things that punctuated the past of an eighty year old man – child labour, getting the cane at school, the Great Depression, conscription and aerobics […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB. Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before. Breaking on 16th February, the campaign launches online first, […]