McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to remind people that the brand […]
Red Label Tea has had a recent history of stories which touch your heart. In keeping with its tradition of thought-provoking work centred around the tea’s taste of togetherness, here is one more by creative agency Ogilvy Mumbai. Kainaz Karmakar, ECD, Ogilvy Mumbai said, “Loneliness is the biggest disease going around in the world. And […]
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And in 2016, to support the 10th anniversary of this competition, they brought bartending and […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]
Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]
Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Jeffrey Jewell, a deejay with albinism taking his stand for openness. In a stunning reminder to us all that staying open minded is key, the latest iteration […]
New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]