Kraft Heinz Seeds ‘Grow Your Own’ Schools Campaign

Kraft Heinz Seeds ‘Grow Your Own’ Schools Campaign

Global food group Kraft Heinz is heading back to school throughout March for its ‘Grow Your Own’ initiative, a long-term bid to convince families to produce their own tomatoes. As inspiration the company is handing out 500k tomato seed packs, encouraging children to tend their very own tomato plants while reminding them that every bottle […]

Pepsi Release New Uncle Drew Content in time for NBA All-Star Weekend

Pepsi Release New Uncle Drew Content in time for NBA All-Star Weekend

America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]

Mother Gets Ritz Baked to Perfection with New Multi-million Pound Campaign

Mother Gets Ritz Baked to Perfection with New Multi-million Pound Campaign

Ritz has launched a brand new, multi-million-pound campaign to bring to life the Ritz Bakery and its product line of two innovative snacks that are nothing short of ‘Baked to Perfection.’ The master-brand campaign celebrates the boundless creativity that has come exploding out of the Ritz Bakery of late in the form of two delicious […]

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated

Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]

Sparkling Ice Unveils Integrated Marketing Campaign “Be Not Bland” in the US

Sparkling Ice Unveils Integrated Marketing Campaign “Be Not Bland” in the US

Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters, launched a new, multi-faceted advertising campaign – Be Not Bland in the US. The brand’s first campaign to feature a series of commercial advertisements airing nationally, Be Not Bland embraces authenticity and individuality, celebrating the people, places and personalities that fill life with flavour […]

Co-op Launches #JoinUs Campaign by Leo Burnett London

Co-op Launches #JoinUs Campaign by Leo Burnett London

The Co-op have launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing. The ad highlights the Co-op’s membership scheme […]

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]

Tiger Beer and BBDO Singapore Create a Love Affair with Street Food for Valentine’s Day

Tiger Beer and BBDO Singapore Create a Love Affair with Street Food for Valentine’s Day

When it comes to food, love knows no boundaries. Which is why on Valentine’s Day in 2017, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand’s love for street food. The video was inspired by a fan’s […]

Snickers Aids Forgetful Commuters on Valentine’s Day in the UK

Snickers Aids Forgetful Commuters on Valentine’s Day in the UK

Commuters at London Waterloo station were thrown a love lifeline this morning as Snickers offered up last minute Valentine’s Day cards for forgetful passengers. Over the next three days, the Snickers ‘You’re Not You When You’re Hungry’ campaign will help forgetful Londoners by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re […]