Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]
With its leak-resistant lid and super sturdy design, Dixie To Go cups are built for the millions of coffee drinking Americans who crush their mornings – from dad’s who serve up Michelin star PB&J’s for their kids, to mom’s who captain minivans full of toddler-sized scream machines. But more often than not, these feats of […]
Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]
JWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand’s World Taste Tour. Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 – and up stratospherically […]
Heineken Light, “Best Tasting Low Calorie Lager” winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial by Publicis New York, kicks off a series of three spots in 2017, which proudly showcase Heineken Light’s one-of-a-kind delectable […]
It’s January. Arguably the time when living well seems the most challenging – health kicks, detoxing, saving a few pennies are front of mind… It’s time we remembered the uncomplicated joy that can come with cooking and eating. Wieden+Kennedy London’s campaign for Sainsbury’s seeks to do just that – by recognising food for what it […]
Coca-Cola South Pacific has announced details of its Fuze Tea summer campaign via Ogilvy Sydney, which will accelerate consumer trial and build on the already strong results achieved since launching in 2016. To achieve this, Fuze Tea will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year […]
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]
On January 17, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” […]
McDonald’s, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year (CNY) with a new brand spot bringing in the Year of the Rooster. The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the […]