Heineken Light, “Best Tasting Low Calorie Lager” winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial by Publicis New York, kicks off a series of three spots in 2017, which proudly showcase Heineken Light’s one-of-a-kind delectable […]
It’s January. Arguably the time when living well seems the most challenging – health kicks, detoxing, saving a few pennies are front of mind… It’s time we remembered the uncomplicated joy that can come with cooking and eating. Wieden+Kennedy London’s campaign for Sainsbury’s seeks to do just that – by recognising food for what it […]
Coca-Cola South Pacific has announced details of its Fuze Tea summer campaign via Ogilvy Sydney, which will accelerate consumer trial and build on the already strong results achieved since launching in 2016. To achieve this, Fuze Tea will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year […]
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]
On January 17, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” […]
McDonald’s, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year (CNY) with a new brand spot bringing in the Year of the Rooster. The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the […]
Everyone’s favourite “Finger Lickin’ Good” brand is making mouths water with the release of their limited edition Golden Butter Corn Chicken in Hong Kong, to celebrate Lunar New Year. Ogilvy & Mather Hong Kong, teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky […]
belVita Breakfast will air two brand new 10” TV ads on Monday 16 January, to celebrate the launch of its brand new Good Mornings marketing campaign. The 360 and truly integrated campaign will show and encourage consumers to enjoy the power of a good morning, which starts at breakfast. The campaign also comprises of a […]
Nando’s PERi-PERi launched a campaign at all of its Washington, DC, restaurants that declares #EveryoneIsWelcome. Hatched after one of the most divisive elections in USA’s history, the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect. On Nando’s social media sites and the windows of Nando’s six DC locations, the South African-Portuguese restaurant […]
The beginning of the year is time to reset, start anew and obviously, get ready for the Super Bowl in February! While everyone is debating about what team will reign victorious in 2017, Johnsonville is focusing on making its sausage the most snacked-on snack at Big Game parties. To do so, they couldn’t just push out […]