Deutsch NY Unleashes the ‘BUSCHHHHH’ for Busch’s Super Bowl Debut

Deutsch NY Unleashes the ‘BUSCHHHHH’ for Busch’s Super Bowl Debut

Busch is making its much anticipated Super Bowl debut when the brand’s “BUSCHHHHH” commercial airs during the first quarter of Super Bowl LI on February 5. Although new to the Super Bowl spotlight, Busch has been a mainstay in American beer culture since August Busch Jr. put the family name on the beer in 1955. […]

KFC India Challenges People to Open a Box of its Chicken Using Only their Minds

KFC India Challenges People to Open a Box of its Chicken Using Only their Minds

In an age where our attention span has become short-lived, many find it increasingly difficult to focus on any single task over a specific period of time. KFC India recently used this to promote its new ‘Nashville Chicken’ and challenged the attention span of members of the public. ‘Tele-connect to Nashville’ is a hands-on experience […]

KFC Releases Super Bowl Ad Featuring First Appearance of On-Screen Duelling Colonels

KFC Releases Super Bowl Ad Featuring First Appearance of On-Screen Duelling Colonels

In celebration of KFC’s monumental return to the forefront of pop culture, the brand announced its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a face-off […]

There’s a Big Mac For That in First McDonald’s Campaign from We Are Unlimited

There’s a Big Mac For That in First McDonald’s Campaign from We Are Unlimited

McDonald’s is launching a massive integrated campaign entitled “Big Mac For That,” which introduces three sizes of its iconic Big Mac in the US. This is the first work created by We Are Unlimited, McDonald’s new agency of record, which incorporates marketing partners such as Facebook, Google and Twitter into the agency team to inform […]

Wendy’s Unveils Its First Super Bowl Ad in 50 Years

Wendy’s Unveils Its First Super Bowl Ad in 50 Years

Wendy’s will make its Super Bowl debut with a 30-second ad from VML that satirizes competitors’ use of frozen beef patties and touts Wendy’s fresh beef. Scored to Foreigner’s 1977 hit “Cold as Ice,” the ad shows an employee from fictional burger chain competitor “Othr Guyz” using a blow dryer to thaw out some patties […]

M&M’s and VISIONAIRE Release Interactive Film in Collaboration with Contemporary Artist KAWS

M&M’s and VISIONAIRE Release Interactive Film in Collaboration with Contemporary Artist KAWS

M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]

Focus Would ‘Change Nothing’ In New Global Nespresso TVC

Focus Would ‘Change Nothing’ In New Global Nespresso TVC

A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s coffee to the test. After a brief flirtation with the boss’ wife, he courageously refuses to give away those delicious pods in spite of the Mobs intimidations. Kudos goes to Focus’ French colleagues at Kapagama for the placement two cues […]

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

For the first time, Singapore’s Ministry of Communications and Information is launching a Lunar New Year Kung Fu series, ‘Kungfu Fighter, Hidden Sugar’, that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses. Released on […]