Aussie entrepreneur David Prior, who bought the mothballed 200-year-old Scotch distillery Bladnoch in January 2015, has launched a new scotch brand Pure Scot with a spot created by Chocolate Studios in Melbourne. Prior said: “Last year we fought to buy a 200-year-old scotch whisky distillery. ‘You can’t make scotch whisky. You’re an Aussie surfer,’ they said. […]
Morrisons is gearing up to give away 50,000 sprigs of mistletoe this year in an effort to increase festive romance after a quarter (25 per cent) of Brits said all they want for Christmas in 2016 is a kiss from a loved one. The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition […]
Ferrero Australia via The Mix Agency, Mango PR and Soap linked by Isobar have invited consumers to Share the Magic this Christmas with a delicious new partnership with ex Masterchef contestant, Reynold Poernomo. The campaign focuses on inspiring consumers to use the Ferrero Pralines range in new ways outside of the standard gifting occasion to […]
According to new research, collated and analysed by Wren Kitchens, the average Brit will scoff their way through a whopping 5,905 calories this Christmas Day – that’s nearly three times the RDA for the average female and twice the RDA for the average male. Although the great British festive feast begins quite modestly, with Brits […]
Comedian and actor Ash Williams, summer loving TV presenter Carissa Walford and Aussie Supercars driver Chaz Mostert have joined forces to create the ultimate guide on how to #MaxYourSummer via Traffik Group. The video for Pepsi Max in Australia, which released on December 9, shows how Williams, Walford and Mostert deal with bad traffic and […]
Taco Bell is rolling out weekly “Taco Tales” videos on YouTube in the first step of its latest effort to connect with its audience well beyond its restaurants. The new videos, which begin airing December 8, show how the fast feeder is trying to reach fans with content that goes beyond traditional advertising and social […]
Iceland have partnered with the ultimate mince pie ambassador, Santa Claus to help spread the word about their award winning mince pies. The frozen food specialist along with Karmarama, parodied three popular YouTube video genres – The Haul Video, an Unboxing and a Buzzfeed inspired blind taste test. Credits: Project Name: Iceland Vloggers Creative Agency: Karmarama Creative […]
Burger King France has released an interactive Christmas jumper, in partnership with French clothing company Rad, to celebrate the holiday season. The jumper features a pocket that looks like the opening to a fireplace – users can put their smartphone in this pocket, running a flames video to create the illusion of a burning fireplace. […]
Legendary Australian sports broadcaster, Drew Morphett has lent his unmistakable voice to a new radio campaign via KWP! and Eardrum, leveraging Coopers Brewery’s sponsorship of the Australian Open. Morphett is well-known for commentating everything from tennis, football and cricket to golf, cycling and the Olympic Games, so he was the perfect choice for this campaign, […]
This season holiday sweaters are back in a big way! CESAR Brand has introduced its newest holiday campaign, “Matchy-Matchy,” and with the help of actor and rapper, Ice T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, they’re showing how matchy sweaters can take dogs from man’s best friend to man’s cool […]