Maxim’s MX, a chained fast food restaurant in Hong Kong, has revamped the classic dish by serving the boneless Hainan. To emphasize the extraordinary tender and silky texture and let all the gourmets in the city know about this hidden gem, Secret Tour Hong Kong created a campaign with local insight to grasp public attention. […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
McDonald’s has created a campaign specifically for its Chicken Selects offering, which runs across cinema, TV, Out-of-Home (OOH), press, social and online from Christmas Eve, across the UK and the Republic of Ireland. This is the first time that Chicken Selects has received above-the-line (ATL) support since its launch in 2007 and furthermore, that a […]
Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes. The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom-Com, Love […]
Award-winning Director Mark Albiston has partnered with adam&eveDDB London to create a beautifully crafted film for Lipton. Entitled ‘Bauble’, the spot unearths the strange, scary and funny parts of being a tween at school. Built on engaging, natural performances by child actors and coupled with honest and real photography with a magical quality, Mark creates […]
In December 2016, Tiger Beer makes its own uniquely Asian mark on the global diversity debate with a 90 second film that follows the lives of eight very contrary Asians; a transgender “Kathoey”, a champion female Muay Thai boxer, a Comicon fan, a retired man, a millennial, a high-flying entrepreneur, a young delivery guy and […]
Coca-Cola as an iconic brand felt the need for a fresh festive advertising approach that aimed to reinvigorate the customary rituals of Chinese New Year (CNY) through the theme of “Sticking Together” in its latest “Taste the Feeling” communication. So in Coca-Cola’s film in 2016 the brand reunites us with the much-loved Clay Dolls, but […]
They’ve always polarised opinion at Christmas – but now everyone can celebrate the humble Brussels sprout with the world’s first online sprout-powered musical instrument. The Sproutboard BS -1.1 is a fun, free online game where you can rattle out some Yuletide songs to feast your ears on and delight family and friends this festive season. […]
To help feed families this holiday season, Tillamook and 72andSunny are turning the empty plate emoji into real food donations through a social-media food drive. Starting from Sunday December 18, people who post the empty plate emoji, along with the #RealFoodSunday hashtag, will provide 50 meals to kids through national nonprofit No Kid Hungry. By […]
Coca-Cola South Pacific has announced details of the fresh, surprising and visually inspiring creative content at the heart of its new ‘Summer Classic’ campaign via Emotive. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold […]