Digital agency Blink Digital has devised a fun yet innovative route for launching KFC’s latest product from America in India. By creating a microsite the agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch! The objective behind creating the microsite was to enable […]
J. Walter Thompson London has created a short, light-hearted video for KitKat that follows Santa on a day of do-gooding, offering Londoners a much needed break from their monotonous day-to-day and nine-to-fives. Santa was offering KitKats and well-deserved breaks to everyone; from the man handing out your City AM, to the legends making special Christmas […]
Over a year ago, Daniel Cabrera, a homeless 9-year old boy, was photographed doing his homework by the light of a McDonald’s store in the Philippines. Joyce Torrefranca, a Medical Technology student, took that photo after taking a break from a night of studying. She was touched and inspired when she chanced upon the boy […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served only in its rightful glass. Guinness wanted to be true to […]
During the summer of 2016, Macca’s and VML have developed The Summer Playground – tapping into the fun, free spirit of summer and encouraging creativity through Macca’s frozen beverages. Partnering with Snapchat, an Australian-first ‘Snapchatable’ cup will appear in all restaurants nation-wide today. Guests can get creative and apply their favourite Snapchat Lens to the unique […]
3rdspace and Crust Pizza have continued to evolve the gourmet pizza brand’s #outofthebox platform with the next chapter in the brand’s collaboration with Aussie DJ duo Peking Duk. Continuing momentum from the initial campaign launch, 3rdspace has taken exclusive beats and samples created by Peking Duk and produced a Crust Beat Box for the brand’s […]
AlmapBBDO carried out an experiment, taking a variety of dogs to a daycare in Chicago where they spent the day being taken care of by the teacher on duty. The agency’s goal was to show that, although dogs are just like humans in many respects, they have very special characteristics and need to be cared […]
Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a […]
Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play […]