Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless. The campaign, called ‘Opening Doors’, marks the first time the high street food chain […]
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]
Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas with the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s […]
Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]
adam&eveDDB presents the Waitrose 2016 Christmas advertising campaign, Coming Home. The film went live on Sunday, 13th of November. It’s the story of the nation’s favourite bird, the robin. Based on the real-life migration of a Scandinavian robin, the film sees a courageous, young and fully CG robin undertake an epic journey across mountains and […]
Starting November, Absolut, with ride-sharing app Lyft, will help nightlife lovers kick-off the holiday season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik. Kicking off in NYC on November 4th, the partnership aims to infuse a new sense of social […]
McDonald’s Australia has launched a brand campaign, Appetite Needs Opportunity, via DDB Sydney which celebrates the people that make the Golden arches great. Led by a 60-second film, the campaign explores the stories of five crew-members from around Australia, whose determination, positivity, energy, ambition and work ethic has taken them all on a path of […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
He loved the Chicago Cubs. He loved Budweiser. To the point he proclaimed himself “Cubs Fan Bud Man”. And he dreamed one day the Chicago Cubs would win the World Series. The city of Chicago has had that dream since 1908! Last night that dream came true with a dramatic Game 7 victory. The only thing […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]