New York’s Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian clichés and counterfeit goods. To celebrate the true craft and creativity of its origins – the streets of Asia – Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store and turned it into […]
Kellogg’s Bran Flakes is to return to TV with an inspirational campaign created by Leo Burnett London, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. The spot, ‘The Art of Bran Flakes’, which broke on Monday July 4th and marks a new strategy for the brand by focusing on flavour. It […]
Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]
To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]
In its first work for Coors Banquet, MillerCoors and 72andSunny celebrate the brand’s commitment to quality through its campaign “How It’s Done,” which highlights both product attributes and milestones in the Coors Banquet story. Launching online from July 1, and airing on broadcast starting 4th of July, “How It’s Done” includes a series of 15 […]
Budweiser announces the launch of its summer campaign – ‘Brewed The Hard Way’ (BTHW). BTHW attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began […]
Absolut Labs unveils Absolut deadmau5 – an interactive virtual reality gaming experience created in collaboration with world renowned electronic musician Deadmau5, which invites fans to join the artist on an epic night out in his own virtual world. As the latest venture from Absolut Labs, the brand’s nightlife think-tank and idea incubator, Absolut deadmau5 is […]
Cognac brand Hennessy announced the launch of “Harmony. Mastered from Chaos.” – a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Kicking off on June 30th, the campaign showcases the absolute mastery exuded at every stage […]
Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for Zico Coconut Water, titled “Whispers” starring Jessica Alba. Continuing Zico’s recent rebranding as a 100% one-ingredient coconut water, the minute-long ad shows off images of some of Alba’s greatest successes. Alba is displayed as bold, […]
Inspired by overwhelming fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the U.S. this summer. To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on […]