Corona has launched its new ‘This Is Living’ global brand platform by Wieden+Kennedy Amsterdam. The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global brand platform reminds consumers to […]
McDonald’s Australia has partnered with Snapchat to run the first nationwide sponsored geofilter activity in Australia by VML Australia. The campaign features three unique filters that centre on icons synonymous with the McDonald’s brand – the world famous French fries and the ‘I’m Lovin’ It’ tagline, as well as the Aussie cultural rite of passage, the […]
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead of the Angry Birds movie launching at the end of May 2016. The additional burgers include, the Angry Red Double Chicken Burger and the McDonald’s Fried Pork Patty and Steamed […]
Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with a new promotion – ‘Anniversary Arcade’ – offering customers a chance to win one of hundreds of tech prizes and branded merchandise. Created by shopper marketing agency whynot! thinkpeople, the campaign targets Nurishment’s core audience of 18-24 year-olds, who are often gym […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Anheuser-Busch’s Budweiser is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from […]
Hungry commuters were treated to a nostalgic trip to the arcade this morning as they discovered the 2-metre high ‘RooMachine’ installed in Waterloo Station. Inspired by the experience of using a classic slot machine – including the thrill of winning – the RooMachine offers players the chance to pull the lever and spin the bespoke […]
Maltesers is set to make a return to UK TV screens from May 7th with its new advertising campaign from AMV BBDO. Maltesers believes that life is better when we don’t take things too seriously and the new campaign shows people demonstrating this lighter attitude to life with the help of Maltesers. The TV campaign debuted during […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
United Biscuits has announced a brand new advert for its biscuit range, Go Ahead! Directed by Blink Production’s The Bobbsey Twins From Homicide and featuring hit music from Jason Derulo, the 30 second ad will support the brand’s relaunch, encouraging consumers to make smart snacking choices through its ‘Snack Smart’ proposition. Using GIF-related humour to bring […]