To promote its $4 Real Deal, Carl’s Jr. and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky. In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath […]
One of China’s best-known locally brewed beers, Tsingtao Pure Draft has commenced its brand re-launch with a television commercial by DDB China, featuring popular Chinese actor, singer and model Huang Xiaoming. A product of Qingdao in Shangdong, Tsingtao Pure Draft is a non-pasteurized lager brewed with pure spring water from China’s Laoshan Mountains. The brand’s […]
Royal fans who have missed out on a ticket to the Queen’s 90th birthday lunch on The Mall, need not be disappointed because Morrisons is extending the invitation to its 11 million customers by serving up its own value version of The Patron’s Lunch. Customers had a surprise as it was seemingly launched by the […]
Nescafé Clásico hosted a social experiment where they dared people at bus stops all across downtown Miami to break their routine, board a bus and see what happens next. One of the world’s leading coffee brand, Nescafé, took those that dared to take a chance with an unexpected trip to a resort for an unforgettable day […]
Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]
The growing consumer demand for healthier food is directly reflected in the offering of fresh, sustainable and local products. Having that in mind, and caring for a highly selected range of providers, Zona Sul, a big supermarket chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the […]
Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost. The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant. The idea was inspired by the love-hate relationship of those people with dairy products and uses the […]
Celebrating one of the most thrilling elements of the world’s biggest sport, Pepsi MAX launches “Volley 360” – an unexpected take on the genius of the football volley. Pepsi MAX has assembled a diverse mix of athletes to put an original stamp on the move for a truly genius feat that will excite and amaze football […]