Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea’s Fancy for a campaign airing in Spain. The new ad, which is part of the brand’s existing ‘Tonight We Tanqueray’ position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date. […]
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Carlsberg officially launches its third season as Official Beer of the Barclays Premier League with a humorous global TV commercial and campaign starring former Manchester United and Denmark national goalkeeper Peter Schmeichel and UK football presenter Jeff Stelling. The TVC sees a typical kickabout in the park transformed by Carlsberg into Probably the Best Kickabout […]
Diageo is taking aim at white rum drinkers with the launch of a £1m for its Captain Morgan brand. White rum remains the largest rum segment with a 41 per cent value share and Captain Morgan is hoping the new marketing push for its latest variant will drive mass awareness, and build on the brand’s […]
Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]
Christmas may be five months away but that hasn’t stopped Cadbury getting into the festive spirit with the chocolate maker putting aside £10m to back its biggest seasonal push to date. The period is particularly key for the snacks business, which sees it as a bigger cash spinner than Easter time when it typically benefits […]
Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]
Cornetto’s latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view. The “two sides” ad follows the dilemma of Josh, who is trying to muster up the courage to ask his best friend Carly […]
The race to snag a portion of the lucrative crisp market is heating up after United Biscuits launched a campaign for its new Jacob’s Cracker Crisps product just weeks after rival Mondelez embarked on a £10m attack with its Ritz brand to gain a foothold in the market. The new TV campaign created by Publicis […]
Everyone loves a good beat and you can use just about anything to create one. This summer, Pringles put that theory to the test. Whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it’s an instrument and a […]