Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]
Marmite is threatening “full-scale Marmageddon” with the return of its controversial yet widely celebrated animal rescue spoof which escaped censure after generating hundreds of complaints. A teaser launched on January 6, trumpeting the return of the mockumentary in which jars of Marmite are rescued from the backs of kitchen cupboards and taken away for be […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand. “The first step of a new year,” the voiceover intones. “We’ll all take one. But where will a step take you?” […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
The holidays are a time to be grateful and to give back and that’s just what KFC plans to do with the launch of its #FillUpForGood campaign. Teaming up with Feeding America, the nation’s largest domestic hunger-relief organization, KFC invites consumers to help KFC reach its goal to fund one million meals to those in need […]
The former Stig is set to become the ultimate designated driver this Christmas, having teamed up with Budweiser to encourage people to celebrate responsibly over the festive season. Ben Collins, who famously played the role of The Stig for several years, and is renowned as one of the world’s most accomplished drivers, will become a […]
The House of Camus unveiled its latest Elegance campaign. In subtle shades of color, the artist Matthieu Forichon has created two original illustrations which unveil the tradition of sharing a perfect cognac moment in a symbolic place to the Camus family, the Château du Plessis. His work mixes perfectly the traditional precepts of Cognac with the real […]
Hennessy V.S, one of the world’s leading Cognac brands, continues to break the mold with new national TV in the US and digital creative for the ‘Never stop. Never settle.’ campaign. This is the latest in Hennessy’s award-winning creative centered on the notion of pushing the limits of one’s potential, which uses the Wild Rabbit […]