Highland Spring has launched its first ever above-the-line advertising campaign for sparkling water as part of a quarter of a million pound investment in outdoor media and on-pack promotional activity. The sparkling water firm enlisted Story to create the ‘Escape to a Sparkling Moment’ brand proposition offering consumers the chance to win a free trip […]
innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]
Kellogg’s, the leading cereal brand, launches its sponsorship of popular Channel 4 gameshow Deal or No Deal, to promote its All-Bran cereal range. The sponsorship deal has been managed by Carat and Channel 4 Sales and has been designed to position the All-Bran cereal range as the tasty breakfast choice that keeps you regular. Starting […]
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the United States. Beginning on February 2, the fast food chain will allow customers pay for their food with displays of […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/LBE-DCOK003-0301.webm” width=”560″ height=”315″ splash=”https://www.fabnews.live/wp-content/uploads/2015/01/68809_rsz_2015_regret_nothing.jpg”] In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side. The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
Quiet Storm has launched its first TV campaign for Young’s Seafood since winning the account in July last year. Exploring the concept of food envy, the multi-million pound advertising campaign, features a new character for the Young’s brand – a discerning foodie cat called Malcolm – who loves his food. He longs for the Young’s […]
Novak Djokovic, world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, Jacob’s Creek, have released the new ‘Made By‘ film series today. Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what […]
Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]
Marmite is threatening “full-scale Marmageddon” with the return of its controversial yet widely celebrated animal rescue spoof which escaped censure after generating hundreds of complaints. A teaser launched on January 6, trumpeting the return of the mockumentary in which jars of Marmite are rescued from the backs of kitchen cupboards and taken away for be […]