After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]
Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ‘Born to be Chilled’ encourages consumers to enjoy this summer with a refreshing drink while experiencing a range of live music […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
HECK and Hip Hop legend Tim Westwood are channelling their inner pimps in a tongue-in-cheek series of online videos. The campaign has been created by Partners Andrews Aldridge to coincide with National BBQ Week next week. The ‘Pimp that BBQ’ campaign is a series of entertaining short films through Vine, Instagram and Youtube. In the […]
One iconic city. Two iconic football teams. Welcome to Milan, Italy – home to one of the world’s fiercest sporting rivalries. When the famous red and black of A.C. Milan meets the blue and black of Internazionale (Inter), the city goes into lockdown, bracing itself for the biggest cross-town derby in all of sport. Friends […]
Fast food giant McDonald’s has teamed up with creative agency TBWA/Paris to create a new minimalistic ad campaign that depicts the company’s “Big 6” menu items as icon-esque illustrations. According to Adweek, this is a follow-up to McDonald’s ‘Unbranded’ campaign from last year, which featured the menu items photographed up close without branding. TBWA/Paris described […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
[fvplayer src=’http://assets.mcdonalds.co.uk/UK/Promotions/mcd-myburger-2014/MyBurger_homepage_loop.webm’ width=560 height=315] McDonald’s UK is holding an online competition for five brand new burgers to be sold in stores this fall. Teaming up with digital agency Razorfish London, an online “burger builder” allows fans of the fast food chain to customize their own unique burger—the users will have to build their burger from […]
Coors Light is giving consumers across the USA a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super football fans with a trip for two to watch the final game of the summer’s biggest tournament in their favorite team’s home country. […]