Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]
Jack in the Box, one of the USA’s leading hamburger chains, today announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by their digital agency of record, Struck, the campaign consists of 101 videos showing Jack in the Box customers how to “Go Big,” a promotional theme reflected […]
The Unilever brand Marmite has unveiled a new strapline and its first TV ad in two years as part of a £2 million campaign. The “Love it. Hate it. Just don’t forget it” campaign aims to reinvigorate the brand’s popularity in the UK. The 90-second spot, which launched on August 5, spoofs animal-rescue documentaries. It […]
Domino’s is looking to support the next great idea by launching its Powered by Pizza campaign. At the forefront is the connection with project and business owners who utilize Indiegogo, a San Francisco-based crowd funding web destination. Domino’s will offer gift cards directly to individuals within the fundraising site who pledge support toward select projects […]
In recent times Devondale, Australia’s largest dairy co-operative, has forged a reputation for making some of the industry’s most talked about advertising. Their new campaign for Devondale Dairy Soft should be no exception. Following in the comedic footsteps of ‘Soy After Taste Face’ for Fast Start, this new campaign centres on the ugly bust ups […]
Heineken lager brand Fosters is to run an experiential marketing campaign to support its continued ‘Good Call’ TV advertising. Developed by Space, the activity will see brand ambassadors invite customers to play the Good Call, Bad Call Wheel of Fortune Game, which will be located at both the Old Trafford County Cricket Ground in Manchester […]
The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. There is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. […]
There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]
To showcase the power of a Kit Kat break JWT Singapore and Nestle are wiring up students with headsets that track their brainwaves while they eat a Kit Kat bar, and then generate a unique piece of art that reflects their state of mind. The “Break Art by Kit Kat” campaign, which is travelling to […]