San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]
Sainsbury’s really understand the pleasure that good quality, well priced food brings. So AMV BBDO has created a second campaign that taps into the sensory pleasure that can be found in our favourite, everyday foods. http://www.youtube.com/watch?v=W_l5Tth_qpo In three TV executions, they show the simple construction of everyday meals with a twist, All of which hero […]
The advertising watchdog has banned a Tesco ad campaign that implied there were problems across “the whole food industry” in the wake of the horsemeat scandal. Tesco, the UK’s largest supermarket chain, which in January ran apology adverts in newspapers for selling beefburgers that contained horse meat, ran a two-page national press campaign with the […]
The Fiesta ST is a fire-breathing, ground-scorching, sports hatch that packs a whole lot of power into a small package. When Ford launched the limited edition car in New Zealand last month, JWT created ST Hot Sauce to connect with young consumers and generate excitement about the car in a really potent way. To capture […]
Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women. The Advertising Standards Authority received two types of complaints about three Piri Piri Pot Noodles ads that appeared on the Pot Noodle Facebook page. It upheld one of the complaints for one of the ads, […]
Almost two-thirds (57 percent) of Americans say they’re trying to get more protein in their diet, but most people underestimate the importance of both getting protein at breakfast and the protein prowess of one of breakfast’s most popular staples: milk. An 8-oz. glass of milk has 8 grams of high-quality protein, which is more protein […]