Three Rugby League stars joined forces with Heinz BIG Soup, official partner of the Super League, to launch ‘Heinz Big Flavours – You Decide’. Heinz Big Flavours – You Decide is giving consumers the chance to take control of the recipe book by voting for one of three new big, chunky and tasty flavours – […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk. Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an employee being taken on a magical journey to discover the secret ingredient. The ad sees the recipe for […]
Red Bull has announced its marketing campaign for the launch of the Red Bull Editions; three new flavours (Cranberry, Lime and Blueberry) with the same vitalising effect as Red Bull Energy Drink. The introduction of Red Bull Editions to the UK will be supported with a heavyweight £3.5 million campaign to drive awareness and product […]
Mars Chocolate North America announced the launch of their new 30 second spot for SNICKERS’ “You’re Not You When You’re Hungry” campaign during the Grammy’s. The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO […]
Bruegger’s Bagels will officially celebrate 30 years of baking fresh, authentic New York-style bagels on Feb. 7, with a tribute to its artisan baking heritage and loyal guests. Until 11 a.m., guests can redeem a coupon for a complimentary bagel and cream cheese at any of Bruegger’s Bagels’ 300 bakeries in honor of the company’s […]
Wheat Thins announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]