After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the […]
Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
To demonstrate its continued and long-running support of the Queensland Maroons, XXXX GOLD is doing away with its iconic red four Xs and replacing them with something sentimental for the Maroons’ passionate fanbase, as part of a new campaign via Host/Havas. The campaign will see the famous brand logo replaced in-store and on-pack with […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Knowing that sometimes all it takes is a sip of great bourbon and a little extra quality time to deepen bonds, Jim Beam Black Bourbon has curated the ultimate Father’s Day gift this year: The Bonding Over Bourbon Experience by Jim Beam Black. This once-in-a-lifetime experience allows legal drinking age fans to treat their father (or father-figure) […]
The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints. Its anti-advertising approach even goes as far as to suggest viewers should close […]
A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. It’s a fitting return for the icon who has not been spotted in the U.K. in 40 years. “The Colonel’s […]
Red Bee, the creative agency, released a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee were tasked with helping the brand stand out in a category crowded with images of summer apple orchards and happy friends at festivals. The aim is to increase both brand saliency and […]
J₂O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As the friendly new face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign as […]