For the first time in Brazil, The Hershey Company presents a product line campaign on TV. The goal is to generate even more knowledge and excitement for Hershey’s Special Traditional Dark, Mint, Orange and Cranberry flavours – all with the difference of being the only brand in the 60% cocoa category – as well as […]
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart […]
Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity. A spokesperson for Ferrero UK comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal […]
M&M’s is turning up the fun with its interactive beatbox platform and giving fans a first taste of a new song from award-winning singer and songwriter, Jessie J. An animated version of Jessie J joins M&M’s iconic spokescandies on bitesizebeats.com to encourage fans to create their own beat for a chance to unlock an exclusive preview of her new song […]
Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar in 2016. It was brought back in a limited edition of three million bars. Cadbury brand manager Katrina Davison told the Daily Star that the response […]
The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]
The pudding purveyors at Gü have used their culinary expertise to develop and launch a new product offering – GÜ Mousse Fusions – three irresistible products that offer one twisted flavour in two sumptuous sensations with a Gü gourmet twist. The mouthwatering range is available in: Sumptuous Chocolate & Toffee Mousse, paired with a Silky Chocolate Crème Luscious Mango […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
Share a video or photo of you recreating a PELE move below and you could be heading to Barcelona to train with PELE. #PLAYLIKEPELE pic.twitter.com/RJoF4zuWiL — Snickers Ireland (@SnickersIE) May 5, 2017 To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid […]
Global brand design agency BrandOpus has designed the identity and packaging for a new ingredients and gifting range from award-winning chocolate brand Willie’s Cacao. The select range, including Cacao Tea Infusion; Hazelnut Chocolate Spread; Chulucanas Hot Chocolate and Cacao Nib Brandy is a collection of exclusive small batches hand-prepared by founder Willie Harcourt-Cooze, direct from […]