The tradition of Valentine’s Day has never really made it big in Denmark. A recent study showed that only 2% of Danish men love Valentine’s Day. In order to turn this around, Danish chocolatier Anthon Berg, with the help of creative agency Robert/Boisen & Like-Minded, decided to investigate if they could convert some of the […]
Mars Chocolate North America gave America its first taste of the all-new 30-second commercial from Snickers that will air during the first quarter of Super Bowl XLIX on Sunday, Feb. 1, on NBC. The new ad from Snickers, the most beloved star of Super Bowl XLIX, could be someone you might not expect. A new teaser […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
M&M’s Crispy Milk Chocolate Candies are back, and the brand is telling all the fans. Even the oscillating, folding and ceiling variety. On Sunday, Jan. 11, Mars Chocolate North America debuted a new TV commercial for M&M’s Crispy, which are returning to shelves for the first time in a decade after countless pleas from consumers. The […]
Mondelēz International has introduced premium gifting range Cadbury Glow in India. It is intended as a year round gift and features brand strategy, brand architecture, brand identity and graphic packaging design from Pearlfisher. “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
New M&M’s Crispy Milk Chocolate Candies were available for trick-or-treaters this Halloween – but only at one house in the entire country. Last month, Mars Chocolate North America announced that after a decade of pleas from consumers, the company is officially bringing back M&M’s Crispy to stores in the US in January 2015. Countless fans across […]
International brand design agency Bulletproof has created a contemporary new masterbrand identity and packaging design for Norway’s leading chocolate brand Freia, as part of a complete ‘brand world’ review. Following a chemistry meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Freia is part of Norwegian heritage […]
Spanish creative duo Ruth & Sira Garcia has created an assortment of skull-shaped chocolates that would make the perfect treat for Halloween. The designers named their creations ‘Chocolate Skulls Gone Nuts’, adding walnuts and gummy brains to the exposed white and dark chocolate skulls. They also came up with another design which has white chocolate […]
M&M’s Brand has a message to all the diehard fans of M&M’s Crispy Milk Chocolate Candies: They’re finally back … because of you. After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America announced M&M’s Crispy will return to stores nationwide in the USA in January 2015, following […]