Coca-Cola has set its sights on winning over social media users after unveiling a custom built ‘selfie bottle’ which will take your pic whilst glugging down the fizzy drink. Devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat, Facebook and Instagram. […]
In the two years since Coca-Cola GB launched Glacéau Smartwater, it’s become the fastest-growing water brand on the market, worth more than £30 million. To keep up with demand we’re launching a sparkling version with the same clean, crisp taste, which will hit supermarket shelves this November. Already an A-list celebrity favourite across the pond, […]
Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday. Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time. Each of the characters chime with the […]
Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the piping-hot cold coffee category. Early 2017, the company will roll out a range of diverse yet complementary ready-to-drink (RTD) coffee offerings. Gold Peak, a billion-dollar iced tea brand in the U.S., will introduce two flavours of both cold-brew coffees (Salted […]
Dear Coca Cola, Congratulations on your PlantBottle™. You developed it in 2009, and it’s a fantastic step forward. We applaud the fact that it substitutes 30% of its fossil-based resources with sugarcane. We also applaud that you have licensed the technology to Ford for their interiors their Ford Fusion and Heinz for their ketchup bottles. PlantBottle™ […]
Coca-Cola South Pacific has announced the launch of a new campaign which demonstrates Coca-Cola’s ongoing commitment to providing Australians with more choice when selecting the perfect size refreshment to suit their lifestyle and occasion. The campaign forms part of Coca-Cola’s strategy to make it easier for consumers to choose the drinks that make the most […]
Honest – a top-selling organic bottled herbal tea in the US – launches in the UK for the first time, taking Coca-Cola GB’s number of brands up to 20 and more than 80 drinks. There’s a new low-calorie herbal tea on the market, and it’s refreshingly honest. Made in the UK, and certified organic by […]
Coca-Cola South Pacific has launched Lift Hard Hitting Lemon, a brand new formulation which is being introduced to shift the perception of the lemon flavour offering in market. The new product offers Aussies a full bodied lemon drink with sharper taste, more bite and a sugar content now at 8.4g/100ml. Lift Hard Hitting Lemon is […]
The Real Thing meets the real world as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week […]
Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]