Belmoca, the Belgian coffee producer, has relaunched its flagship Belmio capsule brand across Europe with a vibrant, distinctive new identity created by global independent branding and innovation agency Dragon Rouge. The new Belmio brand highlights Belmoca’s aroma guard that ensures freshness remains in the coffee capsules, and differentiates it from the competitive set. Belmoca was […]
Each bag of the ‘Standard Black’ blend sold will benefit CoffeeKids.org, a non-profit organization that benefits the next generation of coffee farmers. In addition, Standard Black has made a donation to the program. The single-blend roast was developed and grown by the young farmers in Ocotepeque, Honduras in collaboration with CoffeeKids.org, and will be sold through Irving […]
Italian coffee company Lavazza is introducing new industrially compostable capsules called Eco-Caps with packaging designed by their creative partners at Path. Capturing the irresistible aroma of Lavazza coffee, the new packaging reflects the positive eco-actions Lavazza is taking to minimise its impact on the environment whilst also communicating the brand’s superior quality and expertise. To capitalise on […]
In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called ‘Whoa Nitro.’ The first national campaign for Starbucks Nitro Cold Brew, ‘Whoa Nitro’ celebrates a beverage that needs to be seen and tasted to be believed — it’s velvety-smooth, sweet without sweetener, and creamy […]
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]
In 2018, Dunkin’ launched its FAB Award-winning Espresso-Wear, a faux clothing-line demonstrating the length to which on-the-go people are willing to go to keep their great-tasting Dunkin’ lattes handy. Now, with temperatures rising, Dunkin is back with its latest line of summer Espresso-Wear — the perfect way to keep you cool and your hands free to […]
Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up. Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its […]
For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors. This dedication to the only NBA team in Canada is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years. Just in time for Game six in the […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]