Lay’s Kettle Cooked – one of the many brands from PepsiCo‘s Frito-Lay division – announced the expansion of its hard-bite potato chip line-up with the addition of two new flavours. Introducing Lay’s Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay’s Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips […]
Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series season, Mars Chocolate North America and M&M’S Racing are taking the nuttiness of M&M’s Peanut in NASCAR to […]
Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division and a brand known for bringing some of the boldest flavours to the snack aisle, announced the latest edition to its Dinamita rolled tortilla chip line: Doritos Dinamita Fiery Habanero flavoured rolled tortilla chips. Available nationwide beginning this month, new Doritos Dinamita Fiery Habanero chips […]
The Hershey Company announced Lancaster Soft Crèmes are now available at retailers nationwide in the USA. The rollout includes three flavors sure to satisfy every sweet tooth – Caramel, Vanilla and Caramel and Vanilla and Raspberry. Consumers looking for a throwback to the past and a totally new caramel experience will find just that in […]
Building on its offering of delicious pita and bagel chips, the Stacy’s brand introduced Stacy’s Pretzel Thins – a new line of baked snacks that is sure to have pretzel lovers everywhere rejoicing. Combining a classic pretzel flavor with a thin and crispy texture, Stacy’s Pretzel Thins offer a fun and tasty twist on everyday […]
http://www.youtube.com/watch?v=KOmIDhBDoww United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa […]
http://www.youtube.com/watch?v=q3Z4TQKGXbE&feature=youtu.be Fans turned MetLife Stadium into a mass of orange, blue and green on Super Sunday, but the color that really stood out in Super Bowl XLVIII was … yellow. Mars Chocolate North America unveiled another MVP-caliber Super Bowl commercial for M&M’S Brand that shined a spotlight on M&M’S Peanut – and confirmed its beloved […]
http://www.youtube.com/watch?v=tnC4vhEiEf4 For the first time, Nestlé is launching a new product during the United States Super Bowl, which is among the most widely viewed sporting events in the world. The game is watched by an estimated 108 million people and the half-time show, with its adverts, performances by A-list celebrities and entertainers, has become as […]
In honor of Skittles super fan Marshawn Lynch, the Seattle Seahawks and their incredible fans, Skittles is auctioning off “Seattle Mix,” a limited-edition flavor mix (not available in stores) featuring the team’s iconic blue and green colors. Three lucky fans will have the chance to win packs of Skittles “Seattle Mix” along with one-of-a-kind football-inspired […]
http://www.youtube.com/watch?v=Orxqjw3o9cw Mars has just launched a new television campaign in support of its Bites Portfolio. The first two spots in the campaign break this quarter and feature Snickers Bites—a bite-sized version of the brand’s popular candy bar that hit shelves last year. The commercials carry a new theme, “your favourite bars, bite-sized,” and beg the […]