Christmas may be five months away but that hasn’t stopped Cadbury getting into the festive spirit with the chocolate maker putting aside £10m to back its biggest seasonal push to date. The period is particularly key for the snacks business, which sees it as a bigger cash spinner than Easter time when it typically benefits […]
In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]
Earlier this month, Oreo unveiled its all-new, slimmer ‘Oreo Thins’ cookie, positioned as a more sophisticated snack with a lower calorie count. To promote it, the brand has rolled out an ad featuring the cookie spinning and turning in a series of cute animations. According to Oreo, the 30-second ‘Thinner’ ad was inspired by “‘thin’ […]
M&M’s World, the retail store dedicated to all things M&M’s, is opening a temporary M&M’s World store in SoHo, designed to take advantage of the busy summer tourist season and the popular lower Manhattan retail district. The store, located at 434 Broadway at the corner of Howard (between Canal and Broom), will officially open July […]
The new campaign “Making mountains out of Minions” was about materialising the wishes of the most important protagonists out there, the dynamic Tic Tac consumers. It was the consumers themselves who made the association between the humorous characters from “Despicable Me” and the Tic Tac shape and began hand-making their own Tic Tac Minions; planting […]
World famous cookie company, Oreo, has officially unveiled the newest version of their beloved snack, called ‘Oreo Thins’. This new cookie feature a reduced calorie count and will be available in three permanent flavours, alongside an appetizing line-up of limited edition flavours. While the Oreo Thins are said to pack 140 calories for a serving […]
Pucker up America, the Sour Patch Watermelon flavoured Slurpee is the newest flavour to hit the 7-Eleven Slurpee machine this summer. This new flavour, inspired by chatter on social media from fans already asking for and enjoying these products together, will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer, beginning July 1. […]
Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
Premier Foods will kick off a TV campaign featuring an animated dog made from cakes. It is the second campaign since it relaunched the Mr Kipling brand in September and is part of a major marketing drive. The 20-second ad, created by JWT, features a stack of Angel Slices shaped like a dog, complete with […]
New research, commissioned by the UK’s leading sugar-free mint brand Smint has revealed the top five things required when in a business meeting or job interview. The research, in association with National Kissing Day, surveying 2,000 adults in the UK, highlights the importance of good hygiene and maintaining freshness throughout the day, with 65% admitting […]