Super Bowl XLIX just got awesomer: The Skittles brand announced that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff. As an official sponsor of the NFL, Skittles […]
Nature Valley, one of the nation’s most popular cereal bars, is unlocking a huge sales opportunity for retailers with the launch of a new on-trend range of protein bars. New Nature Valley Protein fills a current untapped gap in the market for a mainstream cereal bar range with the added benefit of protein and is […]
Musician Jessica Sanchez is home for the holidays, and she brought the ultimate stocking stuffer – M&M’s Crispy Chocolate Candies. M&M’s Crispy is coming back, and Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M’s Crispy. […]
Mondelēz International has introduced premium gifting range Cadbury Glow in India. It is intended as a year round gift and features brand strategy, brand architecture, brand identity and graphic packaging design from Pearlfisher. “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with […]
As the first bags of fan-favorite M&M’s Crispy Chocolate Candies begin to hit store shelves this month – with nationwide distribution available in January – fans in New York City received an exclusive first taste, with the help of a very special guest. Vanessa Williams – television, Broadway and music superstar, as well as the […]
Snickers Brand is bringing its award-winning global “You’re Not You When You’re Hungry” campaign back to where it all started – Super Bowl Sunday. Mars Chocolate North America announced Snickers is returning to the country’s biggest marketing stage with an all-new commercial that will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC. Although this […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
With Christmas not too far away these Nutella jars, with labels that could be customized with a name of your choice, would make the perfect gift for fans of this yummy spread. Unfortunately, these jars are not longer available for purchase online. Those who are interested in getting it will have to give Selfridges a […]
J&J Snack Foods Corp proudly announced a partnership with Mondelez International to introduce Oreo Churros. With a crispy exterior, warm soft interior and real Oreo cookie pieces in every bite, new Oreo churros have a “just-baked” Oreo cookie taste. This innovative new snack will be sold nationwide in the US on the foodservice channel. The new churros made […]
JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell by Mr Kipling in half. The line reads ‘Trick or treating is better with cake.’ David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween.” The ad builds on the “Life is better with […]